A New Year. A New Look.

Rewind and rewind and a New Year.

In 2015, Rewind began with the idea of going back. It all started with the


world’s top ecommerce platform, Shopify. Merchants needed a “magic undo” button


that helped them recover from catastrophic data loss. So we built and launched


it. Since then, over 45,000 merchants have used it to protect their store.

Shortly after launch, BigCommerce contacted us and requested we build Rewind


for BigCommerce. We launched Rewind for BigCommerce in 2017.

The inflection point for Rewind was when customers started asking us to back up


their non-ecommerce platforms. The first was QuickBooks and it fundamentally


changed the game for Rewind. As the company grew from a few customers to tens of


thousands; a new idea of “who we want to be” started to blossom.

The reality is that today’s businesses are entrusting their vital data to the


cloud and SaaS companies at an unprecedented rate. The average company relies on


a dozen or more software tools in their tech stack.

However, Backup-as-a-Service providers have essentially ignored this area of


cloud computing. In the symbiotic relationship of SaaS providers and SaaS users,


each party has its own level of responsibility for protecting and backing up


data. Yet, no one is helping SMBs manage this responsibility.

The “Can you build this?” requests have not stopped – they’ve only accelerated.


And we’ve listened to those requests. We’ve launched a beta for Trello and we


are exploring BaaS solutions for GitHub, JIRA and Zendesk. And there are many,


many more on the list.

Along the way we’ve also expanded our features, adding Copy to the Rewind


platform. Copy protects your production data by helping you copy it to a second


account, where you can test, modify, and play around without having to worry


about destroying your production data.

What’s become apparent is the growing need people have to safeguard data. Our


Backup and Copy tools may be straightforward in nature but the manner in which


companies use data is limitless.

So starting today, Rewind has a new mission. Rewind will protect all the vital


business data that’s stored in the cloud. You have put in too much time and


effort, for all your hard-earned data to instantly disappear. Rewind will help


you protect and control all the information you rely on, each and every day.

With new platforms on the horizon and new products, we felt it was time for a


new identity. One that reflects the fact that Rewind isn’t only backups – it’s a


tool that will help protect your business.

A New Look For A New Mission

As our mission became more clear, it was evident that we needed a new logo.


Something that protects. Something with direction – going forward and backwards.


Something that returns to the way things were.

We started with an arrow. It’s been prominent in Rewind’s logo since day one.


It’s simple, succinct, sturdy. But as we iterated on different designs the arrow


slowly transformed into something else. And within a sea of ideas, one idea kept


rising to the surface.

A boomerang.

Used by Aboriginal Australians for thousands of years, a boomerang is one of


civilization’s first multi-tools. They were used as hunting weapons, musical


instruments, and fire-starters.

A boomerang is a powerful tool. It solves many problems in many ways. It helps


you control your environment, find efficiencies, and save time. Rewind builds


tools that online businesses use in the same way.

A boomerang is constantly evolving: The modern boomerang is a byproduct of


consistent studying, designing, and tweaking. People devote their lives to


making them faster, lighter, and fly farther. A constant need to solve problems


and to strive for the best.

And a perfectly thrown boomerang comes back to where it started its journey.

Going forward you will see the boomerang across everything we do. Our team has


done an incredible job to bring this new look to life. We are beyond excited for


the future and honoured to protect the business you’ve worked hard to build.

Special thanks to our friends at Rewind for their insights on this topic.
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