Your eCommerce business must have a logo that represents your identity and values.
That’s why it may sometimes be necessary to redesign your logo. However, a logo redesign is not something business owners should take lightly. It requires careful planning and execution to ensure effectiveness.
According to Study Finds, 78% of consumers believe that brand logos are a work of art. If you choose to redesign it, the new logo should be even more outstanding.
Keep reading to discover foolproof steps for successfully redesigning your eCommerce business logo.
Research and Planning
The first step in redesigning your logo is to research and plan accordingly. The research and planning stage is crucial because it lays the foundation for the entire redesign process. If this is ignored or done poorly, you risk creating a logo that does not effectively communicate your brand message or resonate with your target audience.
Start by analyzing your current logo to identify loopholes. Review the color scheme, typography, imagery, and overall design. Do these elements reflect the brand identity you want to create? If not, what would you like to change about it?
Also, consider who your potential customers are and what they expect from your eCommerce brand. Here are some crucial questions to answer when doing this:
- What are their demographics, interests, and behaviors?
- How can your logo enhance customer trust?
- What type of design will they respond to?
Additionally, you need to evaluate your competition. Research their logos and evaluate how your target customers perceive them. Then, note how you can differentiate your logo from the competition’s.
The planning stage is where you set your goals. What message do you want your new logo to communicate? What emotions do you want it to evoke? These goals should be clear and easy to break down—use the famous SMART approach here.
When redesigning your logo, consider budget, timeline, and resources. Determine how much you can invest in the redesign and how long it will take to complete. Also, decide whether to work with an in-house designer or hire an agency.
With all of these in place, you’re ready to move forward.
Ideation and Concept Development
The next step is ideation and concept development, where you’ll brainstorm ideas for your new logo. Consider your goals and the research you conducted, and use this information to generate various design concepts.
When brainstorming ideas, feel free to write down everyone that comes to mind. If you’re doing this with a team, encourage everyone to share ideas, no matter how weird one seems. Now is the time to think outside the box and explore all possibilities.
Look for inspiration within and outside your industry and explore design trends, color palettes, and typography styles. Check design blogs and visual platforms like Pinterest and Instagram. Visit the profile pages of notable designers you like and note what appeals to you, especially when considering options for a shop logo that resonates with your brand’s identity.
Now, it’s time to refine your ideas. From your list, consider which ideas best align with your eCommerce brand message and target audience. Eliminate ideas that are similar to your current logo or don’t effectively depict your brand.
Finally, choose the best idea and explore different concepts based on that idea. Experiment with colors and other design elements. Feel free to experiment as you and your team transform the idea into a workable concept.
Design Execution
Once you’ve developed a concept, it’s time to start the design execution. This is where you transform the idea into an original visual. You can work with a professional designer or design agency to ensure your new logo is polished and practical.
When executing your design, consider what sets your eCommerce brand apart and how you can communicate that through the logo. Consider the scalability of your logo, as you’ll be using it across multiple platforms. Make sure it looks good in both small and large sizes.
Also, maintain consistency by using uniform typography, color, and imagery. Pay attention to the details here. Don’t ignore design principles like balance, contrast, rhythm, pattern, and unity, to mention a few.
Additionally, you’d want to keep it simple. Less is more when it comes to design. Preferably, stick to clean and easy-to-use elements. Finally, ensure that your new logo improves on the previous one.
You can add your updated logo to your branding materials, like digital business cards. Create one using the best digital card software that effortlessly allows customization options to include your brand-new logo. This facilitates making a solid first impression and communicating your brand message clearly and effectively across all networking channels. Also, remember to use it on your website, letterheads, and other branded items of your eCommerce business to create a cohesive brand identity.
Evaluation and Adjustment
After designing your new logo, evaluate it and make any necessary adjustments. Test your new design at different sizes and backgrounds to ensure it looks good in various contexts. Consider testing its usability in real-world scenarios to see how it performs in the market.
Your new logo should effectively appeal to your target audience. To determine this, you can conduct surveys via focus groups or get feedback from stakeholders, colleagues, and other professionals in the field.
Social media platforms like Instagram are great ways to get feedback from your followers. This is an excellent way to get IG likes and comments for improved brand engagement.
You can also use online survey tools like Google Forms or SurveyMonkey to gather structured feedback. Before you do this, you should have a list of KPIs you want the new logo to meet. This will typically determine your survey questions. Here are some KPI examples:
- Perception – does it inspire the thoughts you want your audience to have?
- Imagery – does it appeal to the target audience?
- Visual identity – is it unique and easy for your customers to recognize?
- Emotion – does it convey the desired emotion?
Whatever feedback collection strategy you choose, analyze the comments you’ve received and identify common themes. Based on the feedback, make the necessary changes to your logo design. You’ll know your logo is ready to fly when it successfully meets the relevant criteria.
Legal Protection and Maintenance
Once your new logo is finalized, it’s essential to protect it legally. Legal protection is necessary for your logo because it provides exclusive rights to use, control, and profit from your eCommerce brand identity. With legal protection, others may be able to use or copy your logo, leading to clarity among customers, loss of revenue, and damage to your brand reputation.
As seen in the above image, trademarks, copyrights, and design patents are crucial protections you’d want to get. You may need to hire a lawyer or trademark agent for legal protection for your new logo. They’ll help you file the necessary paperwork with the appropriate government agencies. Depending on where you live, these agencies may include the United States Patent and Trademark Office (USPTO) or your country’s equivalent agency.
You’ll also want to establish a style guide outlining your logo’s use. This will maintain consistency and ensure its effective use.
Finalize and Implement
Once everything is done, you can start implementing your design without fanfare. But if you want to build excitement around your new logo design (which you should want to do), you can create a buzz around it first and then announce the big reveal.
You can build interest around unveiling your new logo through social media posts, email newsletters, and other marketing channels. A good writing assistant or content generator will help you refine your content. The public announcement of the final reveal can be done through a press release.
On D-Day, roll out your new logo by updating your eCommerce site, social media profiles, business cards, and any other material that features it. You want to make sure that your new logo is being used to ensure consistency in your online (and even offline) presence.
Conclusion
Redesigning your logo can be daunting, but with careful planning and execution, it can be a rewarding experience. In this article, we review some essential steps to help you successfully redesign your logo as an eCommerce business.
To recap, start by conducting research and planning your process. Then, move on to generate ideas and develop a concept. Next, execute your design, paying attention to all the important details. After this, evaluate and adjust the design based on the feedback you receive. You also want to get legal protection like trademarks, copyrights, and design patents. Then, you can go ahead and implement the design.
By following these steps, you can ensure your eCommerce logo redesign goes smoothly and that your final logo is effective, too. Good luck!
