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Advances Blockchain Advertising Can Bring Into Agriculture

A person's hand is typing on a computer keyboard for ecommerce marketing.

The metaverse can help farmers meet daily challenges by promoting their products. It provides technology tools that enhance knowledge, enable the implementation of new ideas, along with educating consumers. 

Implementing digital agriculture over metaverse glamorizes the idea of farming, which appeals to the millennial and Z generations, who are highly influenced by technology. 

The metaverse has already significantly impacted indoor farming, and it is estimated that over the coming years, the market will grow and become a multi-million-dollar sector. This has led to many farmers investing in this latest technology for hassle-free agriculture.

  1. Connect with Consumers:

The metaverse allows farmers to create immersive experiences to educate consumers about what happens in agriculture and promote sustainability. You can build virtual reality experiences around the story of how the food gets from the farm to the consumer's table. You can also showcase to the consumers what the daily life of a farmer is like. This experience connects the consumers to the entire process, and they will be more than happy to invest. 

Furthermore, there is growing potential to deliver these farm-produced physical products from virtual farms to consumers through an e-commerce network. 

Vendors can use Agoverse to create their online stores with various features. They offer secure payments, shipping options, and order tracking. In the words of their President Bryan Candelaria- “Our goal is to provide a one-stop-shop for the agricultural industry.” CEO Matthew Candelaria adds- “Agoverse is more than just a marketplace. We are creating a platform that empowers farmers, manufacturers, and retailers to connect and do business securely and transparently.”

The platform can showcase its products and services to a global audience. In other words, Agoverse can easily be called the Amazon of Agriculture.

  1. Secure Transactions:

There are several difficulties with payment because farmers are not getting paid timely. It usually takes several weeks for the farmers to receive total payments for their goods. Traditional payment methods like wire transfers can take a significant percentage of the farmer's earnings.

This is where blockchain-based payments come in use. Farmers can get the price immediately after their goods are sold without paying a significant portion of their income as processing fees.

Blockchain-based smart contracts can work wonders. It can trigger automatic payments as soon as a condition that has been specified previously is fulfilled. Such smart contracts eliminate the requirement for intermediaries and allow the farmer to connect with the retailers directly.

Intermediaries usually take out a significant portion of the income in the process. Getting rid of intermediaries also is a substantial improvement as the profit margin for the farmers increases. This can ensure that farmers sell the products reasonably, increasing their sales.

The Agoverse platform has a blockchain-based infrastructure, making it very customer friendly. Treasurer Christine Van Allen is optimistic about the ease Agoverse adds to the field of agriculture and states, “The innovative platform is driving growth and prosperity in the agricultural industry, creating new opportunities for farmers and businesses.”

  1. Advertising and Marketing:

Blockchain technology also is a helpful tool for advertising and marketing. The Decentralized Ledger technology is mainly responsible for helping their marketing and advertising teams to manage data better, which can be used to get deeper insights into the target audience and interactions with ad campaigns. This further helps in cultivating meaningful customer relationships.

Agoverse has launched a unique blockchain advertising metaverse used by advertisers to create interactive and immersive ads for the agricultural industry. CTO Preska Thomas states, “Agoverse's blockchain technology ensures that our advertising metaverse is secure, transparent, and tamper-proof, providing a new level of trust for advertisers and their target audience.”

  1. Sell the Product:

Metaverse can showcase the products to consumers and sell them directly. Virtual reality can be used for an immersive product demonstration or a virtual product experience. Pick your product can be experienced by consumers through VR. The virtual experience of visiting the grocery store along with your smart cart allows consumers to scan their preferred products and pay for them without checkout clerks. This saves the shoppers both time and money. 

  1. Increased Sales:

The best part of using metaverse in agriculture is ultimately higher sales and profits for the farmers. Increased product visibility makes it easier to reach potential customers worldwide, leading to increased sales. Further, farmers can sell their products directly to customers, bypassing intermediaries such as wholesalers and retailers.

Another benefit of using metaverse agricultural platforms, such as Agoverse, is that farmers can access data-driven insight about the consumers. Farmers can learn about consumer preferences and demands. This further can be used to adjust farm production to meet market demands. Kevin D. Finn, the President of Business Operations in Indiana, is right about Agoverse's potential is committed to driving growth and innovation in the agricultural industry, creating new opportunities for farmers and businesses.”

The Bottom Line:

The metaverse is evolving from curiosity to an essential part of people's lives. Being involved is an exciting time as you can get many opportunities. However, learning the basics before entering this exciting frontier would be best. If you own a farming business, you cannot ignore this global technological shift, revolutionizing how the agricultural sector functions globally.

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