Advantages of Virtual Furniture Staging- A Brief Note

Virtual Furniture Staging

Offline & Online Sales of Furniture

As an expert in offline and online sales of furniture in Oklahoma, I am excited to explore the potential of using Virtual Reality (VR) modules for virtual furniture staging. This technology allows e-commerce furniture stores to showcase their products in an immersive and interactive way, enabling customers to visualize how the furniture would look in their homes. This innovative approach to marketing furniture has already been implemented successfully by several retailers, including Wayfair, and has proven to be an effective tool in driving sales and revenue.

Virtual Furniture Staging

Virtual furniture staging is a process where 3D models of furniture are added to images of empty rooms or existing spaces to create a realistic representation of how the furniture would look in the room. With the help of VR technology, customers can virtually explore different rooms and visualize how different furniture pieces would fit into the space. This approach allows customers to make informed decisions about furniture purchases and eliminates the need for physical staging, which can be time-consuming and expensive.

One example of a company successfully utilizing virtual furniture staging is Wayfair, a leading e-commerce furniture retailer. Wayfair offers customers the ability to view 3D models of furniture in their homes through the use of AR and VR technology. Customers can virtually place furniture in their space and see how it would look before making a purchase. According to Wayfair, customers who use their AR/VR tools are 3x more likely to make a purchase compared to those who do not use the tools. Additionally, Wayfair has reported a 40% reduction in product returns, which can be attributed to the fact that customers have a better idea of how the furniture will look in their home before making a purchase.

Benefits of Virtual Furniture Staging

The benefits of virtual furniture staging extend beyond just the customer experience. Retailers can also save on costs associated with physical staging. According to the National Association of Realtors, physical staging costs an average of $2,300 per month. Virtual staging, on the other hand, costs a fraction of that amount and can be done in a matter of hours. This cost savings allows retailers to allocate more resources towards marketing and advertising, which can lead to increased sales and revenue.

Another advantage of virtual furniture staging is that it allows for customization and personalization. Customers can experiment with different furniture arrangements and colors to create a space that is uniquely theirs. This customization can lead to increased customer satisfaction and loyalty.


In conclusion, virtual furniture staging is an innovative and effective approach to marketing furniture in the e-commerce industry. This technology allows customers to visualize furniture in their homes, leading to more informed purchasing decisions and reduced product returns. Companies like Wayfair have already seen the benefits of virtual furniture staging in terms of increased sales and customer satisfaction. Additionally, virtual staging can save retailers significant amounts of money by eliminating the need for physical staging. As this technology continues to evolve, we can expect to see more companies adopting virtual furniture staging as a way to drive sales and revenue in the e-commerce furniture industry.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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