In This Article
Are you frustrated with the performance of your Shopify ad campaigns on Facebook Ads and Google Ads? Tired of ecommerce PPC agencies not delivering on their promises? AdScale is the AI advertising solution that you’ve been looking for.
AdScale isn’t just another Shopify app – it’s an AI-powered ecommerce advertising platform built to replace traditional ad agencies with AI. The company was founded after hearing the same old story from too many ecommerce business owners: Ecommerce agencies that overpromise and underdeliver on Facebook Ads, Instagram Ads, and Google Ads.
So how do they do it? It all starts with data: Ecommerce owners can compare their business and advertising performance to a first-of-its-kind market benchmark, using the free ShopScore app. Then users build AI-powered campaigns, creatives, and audiences using AdScale. These campaigns then benefit from 24/7 AI optimization, through dynamic bidding and budget allocations across Facebook and Google campaigns.
Key Features
1. AI Campaign Builder
AdScale’s AI Campaign Builder takes the guesswork out of creating effective ad campaigns. It analyzes your store’s data and uses AI to generate optimized campaigns across multiple platforms.
Benefit: Save time and improve ad campaign performance by using AI-driven insights based on first-party data.
2. AI Creative Generation
Gone are the days of struggling with ad copy and visuals. AdScale’s AI can generate high-quality text, images, and videos for your ads using Generative AI.
Benefit: Easily produce engaging ad creative, and quickly generate multiple variations, without the need for external design agencies and long delays.
3. AI Audience & Product Segmentation
The platform uses AI to create hyper-relevant audiences and product segments, ensuring your ads reach the right people with the right products.
Benefit: Improve targeting accuracy and increase the effectiveness of your ad spend.
4. 24/7 AI Optimization
AdScale’s AI campaign optimization works around the clock to optimize your bids and budgets across your ad channels.
Benefit: Maximize your return on ad spend (ROAS) through continuous, data-driven adjustments.
5. Business Intelligence Analytics
AdScale provides built-in business intelligence (BI) tools to help you monitor key store metrics and build growth strategies.
Benefit: Gain valuable insights into your store’s performance and make data-driven decisions.
AdScale Plus
Large ecommerce brands should consider AdScale Plus, the premium offering that includes a dedicated account manager for day-to-day account management tasks. AdScale Plus gives you the best of both worlds: AI-powered ecommerce ads and campaigns, and a team of experts to support your brand as it gets more sales.
User Experience
AdScale boasts a user-friendly interface that simplifies the complex world of multi-channel advertising. The onboarding process is straightforward, guiding users through connecting their ad accounts and creating their first ads.
One standout UX element is the AI Campaign Builder, which walks users through creating optimized campaigns step-by-step. This feature makes it easy for even non-marketing professionals to launch professional-grade ad campaigns that bring results.
Integrations
AdScale seamlessly integrates with several key platforms:
- Shopify: For easy access to store data and product information
- Facebook Ads: To manage and optimize Facebook and Instagram campaigns
- Google Ads: For creating and optimizing Google search and display ads
- Klaviyo: To use existing contacts and segments in your ad targeting
- Yotpo: For leveraging customer ratings in ads
These integrations allow for a holistic approach to ecommerce advertising, letting AdScale users leverage data from multiple sources for more effective ad campaigns.
Pros and Cons
Pros:
- Industry-leading benchmarking
- Smart campaign and creative creation
- AI bid and budget optimization for improved ROAS
- Built-in analytics for data-driven decision making
- Seamless integration with Shopify stores
- Unified platform for managing multiple ad channels
- Works with most major ecommerce platforms, including Shopify and WooCommerce
Cons:
- Different approach to advertising that may be less familiar to traditional advertisers
- Limited to specific ad platforms (primarily Facebook Ads and Google Ads)
- Does not work with Amazon
Pricing
AdScale comes with a 14-day free trial, and offers pricing tiers based on ad spend. The platform includes:
- AI Campaign Builder
- AI Audiences & Product Segments
- AI Creatives (text, images, and video)
- AI Optimization
- BI Intelligence
SMS and email marketing can be added at an additional cost and also use AI features. The pricing structure is designed to scale with your business, offering increased value as your ad spend grows.
Customer Support
AdScale offers personalized customer support via chat, video call, and email to ensure a smooth experience for users. While specific response times aren’t mentioned, user reviews on the Shopify app store frequently praise the responsiveness and helpfulness of the support team.
The platform also provides self-service resources, including a knowledge base and video tutorials, to help users make the most of the software.
User Reviews and Testimonials
AdScale has received overwhelmingly positive reviews from users, with an average rating of 4.7 out of 5 stars based on 454 reviews on the Shopify App Store.
One user raves: “Great app, shows serious results and support from Nicole is amazing, many thanks!”
Another satisfied customer states: “I’ve been using AdScale for 5 months now. At some points my ROAS has been above 1000%!!”
Alternatives
While AdScale offers a comprehensive solution for ecommerce advertising, it’s worth considering how it stacks up against alternatives:
- Revealbot: Offers similar AI-driven optimization but focuses more on Facebook ads.
- Smartly.io: Provides multi-channel ad management but may be more complex for beginners.
- Perpetua: Specializes in Amazon advertising, which AdScale doesn’t currently support.
AdScale differentiates itself through its Shopify-specific focus and user-friendly AI tools, making it particularly attractive for Shopify store owners and DTC brands.
Conclusion
AdScale emerges as a powerful ally for ecommerce founders, Shopify store users, and marketing professionals looking to streamline their advertising efforts and boost performance. Its AI-driven approach to campaign creation, optimization, and analysis sets it apart in a crowded field of advertising tools.
While the platform may require some initial investment, the potential for improved ROAS and time savings make it a compelling choice for businesses of all sizes. The seamless integration with Shopify and positive user reviews further underscore its value for ecommerce businesses. We even hosted AdScale’s founder on the Ecommerce Fastlane podcast.
If you’re ready to take your ecommerce advertising to the next level, AdScale is definitely worth considering. With its 14-day free trial, you can experience the benefits of AI-powered advertising without any upfront commitment. Don’t let your ad spend go to waste – Check out their website or give AdScale a try and see how it can transform your ecommerce advertising strategy.
