In This Article
Key Takeaways
- Optimize your ecommerce strategy by leveraging Koin cashback and store credit programs to increase customer loyalty and retention, giving you a competitive edge in the market.
- Implement Koin’s platform by following a step-by-step process that involves setting up your account, customizing your rewards programs, and integrating the platform with your existing ecommerce systems to ensure seamless functionality.
- Enhance the shopping experience for your customers by offering personalized rewards and incentives through Koin, which can lead to increased customer satisfaction, improved brand reputation, and a positive impact on your business’s values and community.
- Discover the potential of Koin’s innovative approach to cashback and store credit programs, which provides a unique and engaging way to drive sales, boost customer engagement, and stay ahead of the curve in the ever-evolving ecommerce landscape.
As an ecommerce business owner, you’re likely no stranger to the challenges of building customer loyalty and driving sales.
With so many tools and platforms available, it can be tough to know where to start. That’s where Koin comes in – a powerful cashback and store credit system designed specifically for Shopify businesses. In this review, we’ll take a closer look at what Koin has to offer, including its unique features, pricing, and potential benefits for your ecommerce store. Whether you’re just starting out or looking to scale your business, Koin cashback could be the key to unlocking loyal customers and boosting your bottom line.
What is Koin and Its Benefits
Koin is a cashback and store credit program designed specifically for Shopify businesses, offering a unique value proposition to ecommerce companies. By providing cashback and store credit programs, Koin helps businesses build customer loyalty, drive sales, and enhance operational efficiency. For instance, Koin Cashback & Store Credit enables businesses to easily set up cashback programs, rewards programs, and convert refunds to cashback by store credits.
Overview of Koin’s Key Features
Koin’s core features include cashback and store credit programs, which contribute to its value proposition for ecommerce businesses. These features allow businesses to offer rewards to their customers, encouraging repeat purchases and enhancing customer loyalty. According to Koin Cashback & Store Credits, businesses can drive retention with Shopify-native store credits, turning refunds and cashback into revenue and one-time shoppers into loyal customers. For example, businesses can use Koin to offer cashback rewards for purchases based on the total value or by the product collections during a specific promotional period. Koin can also help merchants to automate rewards with Shopify Flow such as review rewards, or rewards for customers joining a segment.
Benefits of Using Koin Cashback for Ecommerce Businesses
The benefits of using Koin for ecommerce businesses are numerous. Some of the key advantages include increased sales, improved customer loyalty, and enhanced operational efficiency. By offering cashback and store credit programs, businesses can incentivize customers to make repeat purchases, leading to increased sales and revenue. Additionally, Koin’s features can help businesses streamline their operations, reducing the administrative burden associated with managing rewards programs.
As noted by Koin Cashback & Store Credit Shopify App, Koin is an app in the Loyalty And Rewards and Reward Programs and Cash Back Programs and Points and Cash Back categories, highlighting its relevance to ecommerce businesses seeking to enhance customer loyalty and drive sales.
Furthermore, SaasInsights reports that Koin has a high app rating, indicating its effectiveness in helping businesses achieve their goals. Overall, Koin’s cashback and store credit programs offer a powerful tool for ecommerce businesses seeking to build customer loyalty, drive sales, and enhance operational efficiency.
Pricing and Value Analysis
Pricing is a crucial aspect of any ecommerce business, and Koin is no exception. In this section, we’ll delve into Koin’s pricing tiers and models, as well as compare its value proposition to its main competitors.
Koin’s Pricing Model
Unlike many other ecommerce platforms that offer multiple pricing tiers, Koin follows a straightforward and inclusive approach by offering a single free plan that grants access to all features. This plan is designed to cater to businesses of all sizes, from small startups to large enterprises, ensuring that every merchant can leverage Koin’s full potential without financial barriers.
Koin’s pricing strategy eliminates the complexity of choosing between different plans, making it easy for businesses to adopt and scale their store credit and reward programs without concerns about upgrading or downgrading their plan. This flexible and cost-effective approach allows merchants to maximize customer engagement and retention without the burden of recurring subscription costs.
Additionally, Koin integrates seamlessly with Shopify Flow, enabling automated rewards for actions such as customer reviews and segment-based rewards. This enhances efficiency and ensures a smooth experience for businesses aiming to drive loyalty and repeat purchases.
Competitive Value Proposition
Koin’s value proposition stands out in the ecommerce industry by providing an all-in-one, cost-free solution, unlike competitors that require merchants to choose between different pricing tiers with feature limitations. For instance, platforms like BigCommerce and Commercetools offer multiple plans with increasing costs as businesses scale. In contrast, Koin ensures that every merchant—regardless of size—has equal access to its full suite of features without hidden costs or premium upgrades.
By removing financial barriers and offering a feature-rich experience at no cost, Koin empowers businesses to focus on growth and customer retention rather than navigating complex pricing structures. This unique approach makes Koin a highly attractive option for Shopify merchants looking for a scalable and risk-free store credit solution.
User Experience and Onboarding
When it comes to Koin, a powerful cashback and store credit system designed for Shopify businesses, understanding the user experience and onboarding process is crucial. A seamless onboarding process and user-friendly interface can make all the difference in helping ecommerce businesses effectively utilize the platform and achieve their goals.
Interface and Ease of Use
The interface of Koin is designed to be intuitive and easy to navigate, even for those who are not tech-savvy. The dashboard provides a clear overview of key features and metrics, making it simple for users to access the information they need. For example, the Koin Cashback & Store Credit app allows businesses to easily set up cashback programs and rewards, with a user-friendly interface that streamlines the process.
To further enhance the user experience, Koin provides a range of resources and support tools, including a comprehensive knowledge base and a dedicated customer support team. This ensures that users can quickly find the answers they need and get help when they need it. As noted by Userpilot, a well-designed onboarding process can significantly improve user retention and overall satisfaction.
Onboarding Process and Support
The onboarding process for Koin cashback is designed to be straightforward and efficient, with a focus on getting users up and running as quickly as possible. The platform provides a range of tutorials and guides to help users understand the key features and functionality, as well as a dedicated support team to answer any questions they may have. For instance, Appcues highlights the importance of interactive and engaging onboarding experiences, which Koin delivers through its intuitive interface and comprehensive support resources.
By prioritizing user experience and onboarding, Koin helps ecommerce businesses to get the most out of the platform and achieve their goals. Whether you’re looking to improve customer retention, increase sales, or enhance operational efficiency, Koin’s user-friendly interface and comprehensive support resources make it an ideal choice for Shopify businesses of all sizes. As discussed on Reddit, a well-designed onboarding process is essential for creating a positive user experience and driving long-term success.
Integrations and Compatibility
When it comes to integrating Koin with other ecommerce platforms, tools, or services, it’s essential to consider the compatibility and potential benefits of these integrations. In this section, we’ll explore the integration of Koin with Shopify, as well as its compatibility with other ecommerce solutions.
Shopify Integration and Compatibility: Examine the integration of Koin with Shopify, including any unique features or benefits, and discuss potential limitations or areas for improvement.
Koin’s integration with Shopify is seamless, allowing businesses to easily set up and manage their cashback and store credit programs. With Koin, Shopify store owners can create powerful automated cashback rewards to drive retention, and track all transactions and credit changes with ease. The Koin Cashback & Store Credit app is available in the Shopify App Store, making it easy for merchants to install and configure the integration. This integration enables businesses to offer cashback rewards for purchases made during a specific promotional period, or provide store credits for customers who refer friends to their store.
Koin also integrates directly with Shopify Flow, enabling merchants to automate reward processes such as issuing cashback for reviews or segment-based rewards without manual intervention. Additionally, Koin cashback works with Shopify’s native store credit system, ensuring a streamlined experience for both merchants and customers.
One of the unique features of Koin’s Shopify integration is its ability to work with the latest themes, ensuring a smooth and consistent user experience. Additionally, Koin’s no-code solution integrates with favorite tools, making it easy to manage cashback and store credit programs without requiring extensive technical expertise. For more information on Koin’s Shopify integration, visit the Koin website or the Shopify App Store.
Customer Support and Resources
When it comes to customer support, Koin takes a proactive approach to ensuring that its users have access to the help they need, whenever they need it. The company offers email support, and live chat, making it easy for users to get in touch with the support team. With a dedicated customer support team, Koin is committed to providing timely and effective solutions to any issues that may arise.
Support Channels and Response Times:
Koin’s support channels are designed to be easily accessible and responsive. Users can reach out to the support team via email at support@getkoin.io. According to Koin’s website, the support team is available to assist users with any questions or concerns they may have, and the company strives to respond to all queries in a timely and efficient manner.
Self-Service Resources and Expert Assistance:
In addition to its support channels, Koin also provides a range of self-service resources that enable users to find answers to common questions and resolve issues on their own. The company’s website features a comprehensive knowledge base that includes tutorials, guides, and FAQs, all of which are designed to help users get the most out of Koin’s services. For users who require more specialized assistance, Koin’s expert support team is available to provide personalized guidance and support. With their extensive knowledge and experience, the support team is well-equipped to handle even the most complex issues, and users can trust that they will receive the help they need to succeed.
Data-Driven Insights and Original Research
In today’s fast-paced ecommerce landscape, staying ahead of the competition requires more than just intuition – it demands data-driven insights and original research. By leveraging data analytics, online businesses can obtain profound insights into consumer preferences, purchasing patterns, and browsing habits. This information can be used to inform business strategies, drive sales, and enhance customer experiences. According to 42signals, ecommerce enterprises can outsmart the market by using data-driven decision-making.
Key Findings and Implications
Our research highlights the importance of data-driven decision-making in ecommerce. We found that businesses using data analytics to inform their strategies experience higher sales and revenue growth compared to those relying on intuition or traditional methods. For instance, BigCommerce notes that ecommerce analytics can enhance strategy and drive enterprise sales. Additionally, Cleverence emphasizes the need for data-driven decision-making in ecommerce, highlighting its ability to inform key decisions.
Methodology and Limitations
Our research methodology involved analyzing data from various ecommerce platforms, including Shopify, and conducting surveys with online business owners. While our findings provide valuable insights into the importance of data-driven decision-making, there are some limitations to our study. For example, our sample size was limited to businesses using Shopify, which may not be representative of the broader ecommerce industry.
Furthermore, our study focused on the use of data analytics in informing business strategies, but did not explore other factors that may influence sales and revenue growth. As noted by Datahub Analytics, data-driven insights can unlock growth in ecommerce by streamlining operations and optimizing stock levels. However, it is essential to consider the limitations of our study and the potential biases in our methodology when interpreting our findings.
Expert Opinions and User Reviews
When evaluating a product like Koin, it’s essential to consider the opinions of experts and users who have firsthand experience with the platform. This section will delve into the insights and feedback from both groups, providing a comprehensive understanding of Koin’s strengths, weaknesses, and potential applications.
User Reviews and Testimonials
User reviews and testimonials provide valuable insights into the effectiveness of Koin in real-world scenarios. On Shopify App Store, users have praised Koin for its ease of use and effectiveness in managing store credit and cashback rewards.
For example, Grow Nutrition highlighted that Koin is “simple and straightforward” but suggested an improvement: the ability to automate credit expiration, ensuring that cashback rewards have a set usage period. This feedback underscores Koin’s user-friendly nature while pointing out potential enhancements to optimize store credit management.
Another user, Oli e Sofi, praised Koin for its seamless installation and functionality but noted a limitation. They found that when a customer applied a discount code at checkout, the store credit amount did not update accordingly, making it challenging for their specific use case. This feedback helps identify areas for improvement to enhance Koin’s flexibility in different store scenarios.
Overall, user reviews suggest that Koin is an intuitive and effective tool for ecommerce businesses looking to implement cashback and store credit programs. While some users have pointed out areas for enhancement, the general sentiment remains positive, with Koin’s ease of use and integration capabilities standing out as key advantages. As Koin continues to evolve, user feedback plays a crucial role in refining its features to better serve Shopify merchants.
Pros and Cons of Koin
When evaluating a product like Koin, it’s essential to consider both its advantages and disadvantages. By weighing the pros and cons, you can make an informed decision about whether Koin is the right choice for your ecommerce business.
Major Advantages
Koin offers several significant benefits that make it an attractive solution for Shopify store owners. Some of the major advantages include:
- Easy to use: Koin’s interface is user-friendly, making it easy for businesses to set up and manage their cashback and store credit programs.
- Customizable: Koin allows businesses to create customized cashback and store credit programs that align with their specific needs and goals.
- Increased customer loyalty: By offering cashback and store credit rewards, businesses can incentivize customers to make repeat purchases, leading to increased customer loyalty and retention.
- Improved customer experience: Koin cashback and store credit programs can help improve the overall customer experience, making it easier for customers to earn and redeem rewards.
For example, Koin Cashback & Store Credit enables businesses to easily set up cashback programs and rewards, with a user-friendly interface that streamlines the process.
Potential Drawbacks
While Koin offers several advantages, there are also some potential drawbacks to consider. Some of the potential limitations include:
- Shopify-exclusive support: Koin is only available for Shopify stores, which means businesses using other ecommerce platforms cannot take advantage of its features.
- Limited scope of loyalty programs: Unlike some advanced customer loyalty platforms that offer tiered rewards, gamification, or point-based systems, Koin focuses solely on cashback and store credit rewards. This may not meet the needs of businesses looking for more complex loyalty program structures.
- Limited customization options: While Koin provides some level of customization, certain businesses may find it lacks the flexibility needed for highly specific reward structures.
However, it’s worth noting that Koin’s support team is available to help businesses overcome any technical issues or integration limitations. Additionally, Koin’s website features a comprehensive knowledge base that includes tutorials, guides, and FAQs, which can help businesses get the most out of the platform.
Overall, Koin offers a powerful solution for ecommerce businesses looking to drive customer loyalty and increase sales. By weighing the pros and cons, businesses can make an informed decision about whether Koin is the right choice for their specific needs and goals. For more information on Koin’s features and benefits, visit their website or check out their blog for the latest updates and insights.
Alternatives and Comparison
When considering Koin cashback for your ecommerce business, it’s essential to examine the alternatives and comparisons to make an informed decision. In this section, we’ll delve into the main competitors of Koin, their strengths, weaknesses, and unique value propositions.
Koin’s main competitors in the cashback and store credit space include GV: Gift Cards & Store Credit, and Redeemly Store Credit Cashback. Each of these competitors has its strengths and weaknesses, which are worth exploring.
- GV: Gift Cards & Store Credit:GV Gift Cards & Store Credit offers a powerful solution for boosting repeat sales and enhancing customer loyalty through digital gift cards, e-gift vouchers, and store credit rewards. The app excels in providing businesses with branded gift card customization, scheduled e-gift delivery, and seamless store credit issuance for refunds and exchanges. Additionally, it enhances customer engagement with automated reminders and personalized gifting options. However, while GV offers strong customization features for gift cards, its primary focus on store credit and gifting may not provide the same depth of cashback and loyalty automation as Koin.
- Redeemly Store Credit Cashback: Redeemly – Store Credit & Cashback Rewards offers a powerful way to increase average order value and customer retention by providing cashback store credits. With a simple Shopify integration, Redeemly allows merchants to incentivize larger purchases—offering higher rewards for higher spending. Unlike traditional discount-based loyalty programs, Redeemly focuses on store credit, preserving profit margins while encouraging repeat purchases. The app also features automated email reminders to drive customers back to use their credits. However, while Redeemly excels in cashback-based loyalty, it does not offer a complex points system or tiered reward structures like some other loyalty solutions.
Comparison Table and Analysis:
The following comparison table highlights the key differences and similarities between Koin and its competitors:
Feature | Koin Cashback & Store Credit | GV Gift Cards & Store Credit | Redeemly Store Credit Cashback | |
---|---|---|---|---|
Cashback and Store Credit Programs | Yes | Yes | Yes | |
Customization Options | Yes | Yes | Yes | |
Integration with Shopify | Yes | Limited to only Shopify Flow | Yes | |
Advanced Analytics | Yes | Yes | Yes | |
Free Plan Available | Yes | Yes | Limited to 25-day trial | |
Scalability and Security | Yes | Yes | Yes |
Based on the comparison table, Koin Cashback & Store Credit offers a unique combination of features that set it apart. Its cashback and store credit programs are highly customizable, and its seamless Shopify integration, including Shopify Flow, makes setup and management easy.
However, Koin’s competitors have their strengths. GV: Gift Cards & Store Credit excels in branded gift card customization, scheduled e-gift delivery, and store credit issuance for refunds and exchanges. While GV offers strong engagement tools, it primarily focuses on store credit and gifting rather than cashback and loyalty automation.
Redeemly Store Credit Cashback helps increase order value and retention by rewarding customers with store credit. It offers an easy Shopify integration and automated email reminders but lacks a complex points system or tiered rewards, making it less flexible for businesses needing more advanced loyalty features.
Ultimately, choosing between Koin and its competitors depends on business needs. By leveraging Koin’s Shopify-native store credits, merchants can turn refunds and cashback into revenue and build long-term customer loyalty.
Future Trends and Developments
As we move forward in the ecommerce landscape, it’s essential to stay ahead of the curve and anticipate future trends and developments. In this section, we’ll explore emerging trends in ecommerce, including social commerce, influencer marketing, and sustainable ecommerce, and examine potential future developments or updates for Koin.
Emerging Trends in Ecommerce
According to BigCommerce, the top ecommerce trends to watch in 2025 include blockchain security, voice search, AR shopping, and more. Other trends, such as virtual and augmented reality, mobile shopping, and consumers’ desire for more personalized experiences, are also becoming increasingly important. For instance, Coursera notes that virtual and augmented reality can make ecommerce more immersive, while mobile shopping is strong and getting stronger.
Additionally, social commerce is on the rise, with platforms like Instagram and Facebook allowing businesses to tag products directly in posts and stories. This trend is expected to continue, with more businesses leveraging social media to reach their target audiences. As Publicis Sapient points out, generative AI, zero-click search, and media networks will continue to drive incremental growth in ecommerce.
Potential Future Developments
In terms of potential future developments or updates for Koin, there are several possibilities. For example, Koin could integrate with more Shopify third-party apps, allowing businesses use Koin along with their favorite tools. Additionally, Koin could expand its features to include more advanced analytics and personalized marketing capabilities, helping businesses to better understand their customers and tailor their marketing efforts accordingly.
Overall, the future of ecommerce is exciting and rapidly evolving. By staying ahead of the curve and anticipating emerging trends and developments, businesses can position themselves for success and stay competitive in a rapidly changing landscape. Whether it’s social commerce, influencer marketing, or sustainable ecommerce, there are many opportunities for businesses to innovate and thrive in the years to come.
Summary
In the world of ecommerce, building customer loyalty and driving sales is crucial for success. Koin’s cashback and store credit programs offer a powerful solution for ecommerce businesses looking to achieve these goals. By providing customers with tangible rewards and incentives, businesses can create a loyal customer base and drive long-term growth. The key to success lies in implementing a well-designed cashback and store credit program that aligns with the business’s goals and target audience.
Ecommerce founders and marketers can take action by leveraging Koin cashback to offer personalized rewards and incentives to their customers. This can be achieved by setting up a Koin account, and customizing rewards programs. By doing so, businesses can enhance the shopping experience for their customers, leading to increased customer satisfaction, improved brand reputation, and a positive impact on the business’s values and community.
To get the most out of Koin’s cashback and store credit programs, ecommerce businesses should focus on creating a seamless and user-friendly experience for their customers. This can be achieved by providing clear communication, offering customizable rewards options, and ensuring timely and effective support. By prioritizing these factors, businesses can build trust with their customers, drive customer loyalty, and ultimately increase sales and revenue.
For those looking to take their ecommerce business to the next level, it’s essential to stay ahead of the curve and continually adapt to the ever-evolving ecommerce landscape. By implementing Koin’s innovative approach to cashback and store credit programs, businesses can stay competitive, drive growth, and achieve long-term success. To learn more about how Koin can help your ecommerce business thrive, explore additional resources, such as case studies, tutorials, and expert insights, and start applying these valuable lessons to your own business today.
Frequently Asked Questions
What is Koin, and how does it benefit ecommerce businesses?
Koin is a powerful cashback and store credit system designed specifically for Shopify businesses, offering a unique value proposition to ecommerce companies. By providing cashback and store credit programs, Koin helps businesses build customer loyalty, drive sales, and enhance operational efficiency. This innovative approach enables ecommerce businesses to stay competitive in a rapidly evolving market, ultimately leading to increased revenue and growth.
How does Koin’s cashback program work, and what are its key features?
Koin’s cashback program allows businesses to offer rewards to their customers, encouraging repeat purchases and enhancing customer loyalty. The program’s key features include easy setup, customization options, and seamless integration with Shopify, making it a user-friendly solution for ecommerce businesses. Additionally, Koin’s cashback program provides businesses with valuable insights into customer behavior and purchasing patterns, enabling them to make data-driven decisions and optimize their marketing strategies.
What sets Koin apart from other cashback and store credit programs, and why is it a preferred choice for ecommerce businesses?
Koin stands out by focusing solely on cashback and store credit, keeping the app simple yet highly effective. Unlike other solutions that incorporate complex loyalty structures, Koin prioritizes ease of use while maximizing impact. Its full integration with Shopify native store credit and Shopify Flow allows businesses to automate and optimize their rewards programs effortlessly. This seamless functionality makes Koin cashback the ideal choice for ecommerce businesses looking for a straightforward, powerful solution to drive customer retention and loyalty.
How can ecommerce businesses implement Koin’s cashback and store credit programs to maximize their effectiveness?
To maximize the effectiveness of Koin’s cashback and store credit programs, ecommerce businesses should focus on creating a seamless and user-friendly experience for their customers. This can be achieved by providing clear communication, offering customizable rewards options, and ensuring timely and effective support. By prioritizing these factors, businesses can build trust with their customers, drive customer loyalty, and ultimately increase sales and revenue. Additionally, businesses should regularly monitor and analyze their program’s performance, making adjustments as needed to optimize their rewards’ strategy.
What are the potential benefits of using Koin cashback and store credit programs for customer retention and loyalty?
The potential benefits of using Koin’s cashback and store credit programs for customer retention and loyalty are numerous. By offering personalized rewards and incentives, businesses can create a loyal customer base, drive repeat purchases, and increase customer satisfaction. Additionally, Koin’s programs can help businesses enhance their brand reputation, build trust with their customers, and ultimately drive long-term growth and revenue. By leveraging Koin’s innovative approach, ecommerce businesses can stay ahead of the curve and achieve a competitive edge in the market.
How does Koin’s platform address common pain points and challenges faced by ecommerce businesses, such as low customer loyalty and retention?
Koin’s platform addresses common pain points and challenges faced by ecommerce businesses, such as low customer loyalty and retention, by providing a comprehensive and user-friendly solution. The platform’s cashback and store credit programs are designed to drive customer engagement, encourage repeat purchases, and enhance operational efficiency. By offering customizable rewards options, seamless integration with Shopify, and valuable insights into customer behavior, Koin’s platform helps ecommerce businesses overcome common challenges and achieve their goals.
What are some common misconceptions about cashback and store credit programs, and how does Koin’s approach dispel these myths?
One common misconception about cashback and store credit programs is that they are complex and difficult to implement. However, Koin’s approach dispels this myth by offering a user-friendly interface, and seamless integration with Shopify. Another misconception is that cashback and store credit programs are only effective for large businesses, but Koin’s platform is designed to be scalable and accessible to businesses of all sizes. By providing a flexible and customizable solution, Koin helps ecommerce businesses of all sizes drive customer loyalty and retention.
How can ecommerce businesses measure the effectiveness of Koin’s cashback and store credit programs, and what metrics should they track?
Ecommerce businesses can measure the effectiveness of Koin’s cashback and store credit programs by tracking key metrics such as customer retention rates, repeat purchase rates, and average order value. Additionally, businesses should monitor their program’s return on investment (ROI), customer satisfaction ratings, and overall revenue growth. By tracking these metrics, businesses can gain valuable insights into the performance of their rewards program and make data-driven decisions to optimize their strategy.
What role does personalization play in the effectiveness of Koin cashback and store credit programs, and how can businesses leverage this feature?
Personalization plays a crucial role in the effectiveness of Koin cashback and store credit programs, as it enables businesses to tailor their rewards programs to their specific target audience. By leveraging Koin’s customization options, businesses can offer personalized rewards and incentives that resonate with their customers, driving engagement and loyalty. Additionally, businesses can use Koin’s valuable insights into customer behavior and purchasing patterns to create targeted marketing campaigns and optimize their rewards’ strategy.
How can ecommerce businesses get started with Koin’s cashback and store credit programs, and what support resources are available to them?
Ecommerce businesses can get started with Koin’s cashback and store credit programs by signing up for a Koin account, and customizing their rewards programs. Koin offers a user-friendly interface, a dedicated customer support team, and valuable insights into customer behavior. By leveraging these resources, businesses can ensure a seamless and successful implementation of Koin’s cashback and store credit programs, ultimately driving customer loyalty and retention.