AI Is The Future. How Can Your Business Benefit?


Does the development of artificial intelligence intimidate you? No matter how you feel, it doesn’t change the fact that innovation and creativity in the AI industry are upon us.

In 2020, the Bank of Canada appointed its first director of data science. Maryam Haghighi is responsible for the vision and development of strategies in digital, data, quantum computing, and information technology. “When I finished my studies at university, the term ‘data science’ didn’t even exist yet,” Maryam says. “Even the term ‘analytics’ is still relatively new.”

Over the past few years, we’ve witnessed an expansion in the amount of information being processed, and rapid growth within granular data.

The scale of Maryam’s position is often hard for people to understand, as they haven’t fully grasped the magnitude of data science. People constantly ask her, “Aren’t the current analytics already advanced enough?”

Disruptive technology like AI and quantum computers continues to impact our lives in numerous ways. “Here at the bank, one of our core values is thinking ahead, and a huge part of my role is to do that, and to see and scan what is happening now and see how it will impact [people], and the economy at large,” Maryam says.

Now more than ever, founders can take advantage of the technologies available to them, use them to run their businesses—and ultimately free up more time to focus on growing their brand. “Artificial intelligence in its most simple form is a machine that, in some aspects, could replace certain things that humans do,” Maryam says.

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Making time to educate yourself on new and disruptive technologies 

If you can, take just a few minutes every week to track the development of new technologies and understand how they will affect you and your business. This practice can save you from feeling intimidated and overwhelmed.

On top of staying up to date on AI trends, it’s increasingly important for founders to understand the unique value their brands are bringing to the table.

Maryam encourages entrepreneurs to really think outside the box and ask themselves, “If I have a business or a business idea, how could this technology evolve and impact my business in two, five, and 20 years?”

“The good news is it’s becoming less and less expensive to access disruptive tech,” Maryam says. The future is already here. Founders looking to scale their businesses should jump on this growing trend today.”

Tune in to the full Shopify Masters episode to learn how these new technologies will affect businesses, and how you can best leverage them in order to continue growing your brand in the future.


This originally appeared on Shopify and is available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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