Amazon A+ Content


A+ Content is the most underrated Amazon feature!

First, what is A+ content?

It’s a feature that enables brands to change the product descriptions of branded ASINs by utilizing enhanced images, high quality videos and rich text.

It’s a killer opportunity to stand out from competitors.

Our top tips for A+ Content:

📦 Utilize image keywords – alt-text (or image keywords) indexes in Amazon’s search engine. The character spaces are extremely limited, but it does help for both visual impairments and SEO!

📦 Use bold imagery with a focus on branding –most sellers on Amazon have very poor branding on their images. Don’t be that brand!

📦 Keep it seamless and unified –use the same modules and photos on all your A+ Content brand-wide, but switch it to color match the specific product.

📦 Challenge your creative team look past Amazon’s limitations and blend images across modules to create a unique experience

TIP: Comparison charts are a hit! So are icons.

📦 Don’t be afraid to repeat your main selling points – buyers will scan and look at different parts of your listing.

Here’s a strong example from BioSteel that crushes:

✅ Good use of the large photo

✅ The colors and brand flow perfectly

✅ Uses and features are all outlined

✅ Can scroll through with ease and without too much reading

✅ Incorporates lifestyle images with a special feature from Patty Mahomes himself.

The Pilothouse Amazon team delivering 🔥 per usual!

Special thanks to our friends at Pilothouse for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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