Amazon Glossary For ECommmerce


In this data snacks video, Daasity Dan explains the following acronyms: FBA (Fulfilled by Amazon), AFN (Amazon fulfillment network), FBM (Fulfilled by Merchant), MFN (Merchant Fulfillment Network), ASIN (Amazon Standard Identification Number), and FNSKU (Fulfillment Network Stock Keeping Unit). For a full list of Amazon terminology, keep reading.

Amazon Glossary of Terms

AFN (Amazon Fulfillment Network): Amazon’s vast supply chain that includes distribution/fulfillment centers, storage facilities (including cold storage), Prime Now hubs, delivery stations for smaller packages, delivery stations for large packages, returns centers, airport hubs, and home delivery logistics.

Amazon Referral Fee: Amazon’s commission per sale. The commission varies by product category, unit price, delivery charges (whether Amazon or you deliver it), and whether the item was gift wrapped.

ASIN (Amazon Standard Identification Number): A 10-character alphanumeric SKU that Amazon provides for organization. For books, the ISBN (International Standard Book Number) and ASIN are the same.

Average Sales Rank: A metric that shows, on average, how well a product sells compared to competition within the same product category.

FBA (Fulfilled by Amazon): Shipping of orders is done by Amazon (via the AFN, or Amazon Fulfillment network. See above.)

FBM (Fulfilled by Merchant) or MFN (Merchant Fulfillment Network): Shipping of orders is done by the merchant (either by itself or by a 3PL).

FNSKU (Fulfillment Network Stock Keeping Unit): An Amazon-specific barcode that allows Amazon to pair an item with a seller. These are used because multiple sellers often sell the same product(s).

Long-Form Daasity Amazon Content

For everything you need to know about getting your eCommerce data out of Amazon Seller Central, head over here. For information about Amazon’s Selling Partner API (SP-API) updates, head over here.

Special thanks to our friends at Daasity for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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