Marketing Strategy

Amazon Product Video: How To Create, Optimize And Upload To Improve Performance

Amazon Product Videos e1670992545494

In this competitive market, selling your products and services is challenging. Not only will this, even if you make it to the top one day, there always be a competitor ready to bring you down. 

So, the story is to be at the top and retain that position with the right strategies. 

Over 86% of businesses are using video as their marketing tool. Aside from looking at the top products, there is much creativity behind running an Amazon store. 

You might say that I want to sell the products and gain profit. 

The more time you invest in enhancing the store’s look and feel, the better customer engagement. 

What is an Amazon product video?

The main aim is to bring life into your products. It is important to focus on all the aspects of the products to make them unique from your competition. The sellers must highlight the product features and use cases to make it easier for the customers. 

The requirements for Amazon product videos are:

There are chances that you might want to hire Amazon virtual assistant to make sure the following things are being followed:

  • The video should have an aspect ratio of 16:9 and 1280*720 pixels
  • The file must be in the format of MP4, 3GP, AAC, AVI, MPEG-2, or MOV
  • There are no restrictions on the length, but ideally, it must not be longer than two minutes
  • It is important to capture with an RGB profile with a minimum bit rate of 1 Mbps
  • The audio should be of at least 44 kHz and a bit rate of 128 kbps

What are the different types of product videos for Amazon stores?

Product Highlights

It is also known as the method of showcasing products using a video. The aim is to mention the benefits and features of your products through a video. It also gives a detailed overview of the products and services. 

Unboxing 

People sometimes like to share their emotions and experience on screen with other people. Unboxing videos are highly popular on multiple social media platforms in the digital world. Most of your customers find it relevant before making their final decision. Things to remember:

  • Place it in the right place (Easy to locate, quality, and detailed)
  • Choose a storytelling format 
  • Make sure to optimize it to give a personalized experience to the customers

Lifestyle 

The video will describe more than just the products. It should also display a clear story about the brand. Businesses can aim to connect with the emotions of the audience. Customers want to feel and know its benefits when they buy a product. Some things that you must include are:

  • The changes you are expecting after using a product 
  • How is the product a right fit for your life?
  • The major issue or challenge will be solving 

Customer Experience 

The important aspect of taking a final decision is to explore social validation for the products and services. It gives you relief to see that another customer is satisfied with the product. Being an Amazon vendor, providing social proof for the products becomes crucial. 

This involves getting a customer to review your products through a video. This also showcases your product in a raw format that grabs potential customers’ attention. It will provide the products in user-friendly methods that viewers can easily access.

Comparison Videos 

The video aims to display the differences between the products. Many customers get confused between a few varieties of products, so this will help them to make the right decision. Amazon has some strict guidelines for adding such videos.

Brand Story 

People are looking for methods to connect with the business, offering, mission, and why they should purchase your business. Some things you might include are:

  • Brand information 
  • Founders 
  • Products 
  • Target audience
  • Unique qualities 

What are the requirements for Amazon product videos?

There are chances that you might want to get virtual assistant services USA to make sure the following things are being followed:

  • The video should have an aspect ratio of 16:9 and 1280*720 pixels
  • The file must be in the format of MP4, 3GP, AAC, AVI, MPEG-2, or MOV
  • There are no restrictions on the length, but ideally, it must not be longer than two minutes
  • It is important to capture with an RGB profile with a minimum bit rate of 1 Mbps
  • The audio should be of at least 44 kHz and a bit rate of 128 kbps

How to create an Amazon product video?

The video is an excellent resource for conveying information to customers. Some things to follow are:

  • Use a camera, phone, or professional video-creating team 
  • Decide the video style that will represent the best part of the products
  • Ensure providing extra lighting to highlight the products
  • Get experts to edit the video and use it on multiple platforms for advertising 
  • Follow the guidelines of Amazon to make sure it syncs with the platform 
  • Choose the right type of the product video type 
  • Plan to build a video of over 60 seconds as it is enough to gain customer attention
  • Make sure to highlight the product features and benefits 
  • Make sure to make the background correct to showcase the products
  • Add text or captions in the video so that they can understand even when the sound if off

How to upload the product video to Amazon?

Amazon seller central has some powerful tools to handle and upload videos. It is important to follow the right steps to upload are:

  • Redirect to Amazon Seller Central 
  • Look for the Inventory tab 
  • Click on the “Upload and Manage” option
  • Drag and Drop the video on the “Upload Video” page 
  • Add the product title, thumbnail image, and product ASIN

How to optimize the Amazon product video?

The Script 

Many people want to read about the products, which also helps make you unique from the competitors with a great solution. It is essential to convey the right message and efforts to the customers about the products and services. It might be a great idea to hire Amazon virtual assistant to refine the script compellingly. 

Choose the right categories 

Select a correct and relevant category that defines the product. Customers sometimes look for products from specific categories, increasing their chance of gaining attention. It is also crucial to enhance the visibility of your products as there is a wide range of products in the store. 

Get professionals 

The right skills, equipment, and lighting are important for quality product videos. Being a seller, you do not want to disappoint the customers and miss an opportunity to sell your products. Connecting with the best people will help to bring the best results. 

Summing it up!

We are sure you have gained useful insights into adding Amazon product videos for your business. Still, if you feel like there is a better scope, you can always hire Amazon virtual assistant who has the right resources, knowledge, and solutions to make everything perfect. 

Optimized product videos will generate better sales and efficiently boost your customer engagement. 

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