Scheduling your marketing campaigns can take a lot of guesswork.
You want to have customers come back and buy as soon as possible, but you don’t want to piss them off and have them leave forever.
You also might have entertaining or educational content that isn’t hard pitches, but that’s expensive to produce and if that’s all you send a customer might never buy.
Finding the right balance between all of the options can be difficult.
The first step is to know when you should ask for the order and when to back off.
That’s why it’s useful to look at the ordering data and see how often customers are actually buying. A store with repeat buyers who buy every month will respond differently than a store where buyers take six months to come back.
Figure out your Customer Purchase Latency and you’ll have an idea of when you should schedule your campaigns. Fill in a few non-promotional emails to keep them responsive and you can do much better than just guessing.
The overall Customer Purchase Latency and more detailed ones are available in Repeat Customer Insights. It uses the Shopify data you already have so it needs 0 setup to get going.
If all you do is learn how to better schedule your email campaigns to your customers, it can payoff quickly.