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Animated Explainer Video: What Is It And What Makes It Exceptional?

A woman is pointing at a Shopify laptop screen.

In today's world, video content is no longer a novel concept. Instead, it's become an essential part of a video marketing strategy.

Animated explainer videos are viral since they allow companies to express their core message.

Animated explainer videos are even more effective as they can tell stories. It conveys your message creatively and engagingly, especially when collaborating with seasoned video production companies like Dreamengine.com.au.

But what are animated explainer videos, and what makes them exceptional? Keep on reading!

What Are Animated Explainer Videos?

Explainer video by Yum Yum Videos

An animated explainer video is short—usually between 90 seconds and 2 minutes. It provides viewers with a good explanation of what a company offers. Good explainer videos captivate audiences through animation, sound effects, and stories.

The good thing about creating your explainer video is that you can tailor it according to your needs. There's no need to conform to someone else's template or vision.

One must mix the right visuals with good storytelling to create explainer videos. Incorporating relevant brand elements throughout the video is also important

5 Types Of Animated Explainer Videos

There are some animated explainer videos, each with a unique style and purpose. Let's discover the five most common types of animated explainer videos.

1. Whiteboard Animation Video

Whiteboard video is one of the oldest forms of animation and is popular today. As its name implies, this type of animated explainer video uses whiteboards as the canvas for illustrating a story or concept.

2. 2D Motion Graphics

This uses computer-generated graphics stylized with vibrant colors and smooth transitions. This makes them perfect for conveying ideas while keeping viewers engaged with eye-catching visuals.

3. 3D Motion Graphics

This is like 2D motion graphics but takes things further with more advanced technology and effects. Unlike 2D motion graphics, which are flat, 3D graphics use computer-generated models with three dimensions.

4. Character Animations

This differs from other explainer videos because they rely on characters rather than illustrations or images to tell their stories. Character animations feature real people (actors) or cartoon characters speaking to viewers about the product or service offered.

5. Live Action Explainer Video

This also differs from other explainer videos as it relies on real people instead of cartoons or illustrations to tell its story. Live-action explainer videos feature actors talking into the camera about the product/service being offered, while other visuals, such as stock footage and green screens.

5 Essential Key Points To Create An Exceptional Animated Explainer Video

Here are five key points to consider when creating an animated explainer video that will shine from the crowd.

1. A Clear Message

One of the essential points to consider when making an animated explainer video is ensuring you have a clear message you want to communicate.

Before starting any animation work, it's crucial to consider what you want to convey and how you want to tell it. Having a clear idea of your goal for the video will help keep the focus on achieving this aim throughout the production process.

2. Captivating Visuals

The visuals used in an animated explainer video should be captivating yet straightforward enough for viewers to understand.

Using bright colors, interesting characters, an animated video, and creative backgrounds can help keep viewers engaged throughout the entire video. At the same time, complex visuals can make it difficult for them to comprehend what's being said.

The right visuals will make all the difference in ensuring your message gets through loud and clear!

3. Engaging Narration

Narration is essential in any animated explainer video as it helps convey your message and set the tone for the entire production.

Finding an experienced narrator who understands how to deliver your script with enthusiasm and emotion is essential if you want your target audience to stay engaged throughout the video.

Additionally, having someone with excellent diction can help ensure all details are recovered and communicated during narration.

4. Quality Sound Design

As they said, high-quality sound design begets High-quality explainer video. A sound strategy is essential for any successful animation project as it helps enhance both visuals and narration by adding depth and emotion to your production.

The quality sound design also helps ensure viewers remain engaged throughout all parts of the animation by providing subtle cues such as music or sound effects that can draw their attention back towards certain scenes or messages within the video itself. Quality good design should never be overlooked when creating an animated explainer video!

5. Strategic Editing

The editing process should consider pacing, flow, tone, timing, and transitions carefully. So that everything fits into one cohesive piece rather than feeling choppy or disjointed at any point during the playback of the final product.

Strategic editing ensures that all parts of your animation unite so viewers can experience all aspects of your story and message. This could lead them away from watching until completion or worse – not watching at all!

Final Thoughts

Creating the best explainer videos is something you take time to do. It requires careful planning, strategic thinking, and execution at every step, from concept creation through post-production delivery of the final product to producing a high-quality video.

The team at Dream Engine is passionate about creating high-quality animated explainer videos that help businesses achieve their marketing goals. Please visit our website if you want to learn more or see some of our previous work. We would love to hear from you!

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