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What Do Animated Explainer Videos Have To Offer Your Business?

Video marketing is the way of the future, and animated explainer videos are among the most successful types. Animated explainer videos can be used in several ways, but they are primarily used to explain what a product is and how it works.

Studies show that video marketing is the best way to capture your audience’s attention. According to Nielsen, your average visitor will only spend 20 seconds viewing your page if they find a reason to stay. This means you have between 10 and 20 seconds to impress your visitor. Otherwise, you risk losing their attention. While you may convince some visitors to stay by presenting exciting content or informative graphics, many won’t stay around long enough to recognize the actual value of your offering.

Unless you offer your information in the form of a video.

Today’s internet shoppers love video. It captures their attention more efficiently than words or photographs; most people find videos more accessible. According to the Social Research Network, about 20 percent of people will remember information they’ve read, and 10 percent of people will remember information they’ve heard. If your content can only be read or heard, you’ll have an issue connecting with the large majority of your audience.

Conversely, the same study shows that 80 percent of people will remember what they’ve seen or done. This means that video information will resonate more clearly with your audience than the content presented in images or text. Furthermore, a study by the University of Minnesota shows that presentations using visuals were 43 percent more persuasive than presentations with no visuals. If you imagine your content as a presentation, it’s easy to see how informative videos can significantly enhance your message.

Animated explainer videos present your product to your audience with visuals and audio. This makes animated explainer videos much more efficient at captivating your audience and holding their attention than text or videos. In addition, the average 1-2 minute length of animated explainer videos allows viewers to absorb a lot of information quickly. You can quickly get your point across to your viewers before they lose interest and navigate to a different product or page.

Not only does psychology back up the legitimacy of video marketing, but the marketing statistics show great benefits to using videos as part of your marketing strategy. According to Forbes:

  • 7 out of 10 digital video viewers will consume video content on a tablet
  • 3 out of 4 professional brand marketers believe online video will become as important to marketing as TV programming within the next 5 years
  • 90 percent of interactive videos are watched to completion by their audience
  • 73 percent of shoppers will be inclined to purchase a product after watching a video about it
  • Videos are shared 120 times more often than texts and images on social media

Are you convinced yet? Video marketing is undoubtedly the way of the future, and we’re confident it has many benefits to offer your company.

Video marketing may be more successful than other forms of media marketing, but some types of videos perform better than others. We found that animated videos perform better than videos with live actors and cameras for some products and markets, but this may only be true for some. However, we recommend animated explainer videos because:

  • There are no limitations. Creating special effects with real actors and sets can require time, knowledge, and expensive equipment. Special features may not be necessary if you’re presenting a product and showing how it is used. But if you’d like to add some fun special effects to your videos, you’ll want to use animation.
  • Animated characters trigger emotions in your audience. That’s right: bright characters with beautiful colors and high-quality animation resonate better with viewers because they can initiate an emotional response. This response could be humor, helpfulness, or anything you’d like! Videos with stages and actors can often feel like marketing tools and may appear insincere. This is not the case when happy, colorful animated characters present the same product, as these characters are rarely associated with sales tactics.
  • Anything can be represented. As mentioned in the first bullet point, animation has no limits. If you are selling a product that cannot be easily described using actors and stages, it may be easier to tell it with animation.

Animated videos have led to success for several of today’s major startup successes. The most significant victory is that of Dropbox, the online cloud-based storage system founded in 2010. Dropbox used only an animated explainer video on its homepage to describe its service, and within 5 years, the company went from a handful of users to over 100 million users (a number that continues to grow at the time of writing).

According to Dropbox, the video led to a 10 percent increase in conversion for the company, converting over 1 million visitors into users annually.

When it comes to video marketing, the numbers speak for themselves. Animated explainer videos are one of the best ways to inform your audience. Videos captivate audiences more effectively than text and images, allowing them to resonate more efficiently with viewers. Adding an animated explainer video to your product page will increase conversions, site visitors, and customer engagement more than any other marketing tool, making them a precious resource for your business.

How have animated explainer videos helped your company find success? What other types of videos are great for attracting visitors and increasing conversion rates?

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