Conversion

Announcing Wheelio Discount Abandonment Messenger Flow3 min read

announcing-wheelio-discount-abandonment-messenger-flow

Wheelio is one of the most powerful popup apps in the world. It incentivizes your visitors with discounts and converts 15-25% of them into email and Messenger subscribers.

But what about the subscriber to customer conversion rate? Do people actually use their discount after they spun the wheel? According to our research, 89% of customers don’t place a purchase after getting a discount from a popup. On average, when 100 visitors spin your Wheelio, only 11 of purchase something from you.

And it’s not just Wheelio… We looked at dozens of successful merchants and it turns out it doesn’t matter what popup they use, their discount abandonment is between 87-94%

Yes, we call it discount abandonment, and it turns out to be an even bigger problem than cart abandonment.

Once we realized how big this problem is, we immediately started thinking about a solution. Earlier this year, I had a great chat with the founder of Wheelio, Karlo Bradica and he explained that he’s aware of the problem of discount abandonment. Shortly, we ended up asking ourselves:

why can’t we just send a Messenger reminder to those who abandoned their discount?

We both agreed that we need to ship a solution for this and today, I’m thrilled to announce that we released the world’s first discount abandonment flow for Facebook Messenger:

The flow is available in the Recart Template Library

Activate the discount abandonment flow

If you’re a new Recart customer, you can go to our Template Library and open the flow from there. It also available in Recart – Messenger – Auto Campaigns – Welcome – Wheelio. You’ll find the pre-built flow with two automated follow-ups.

In case you actively use or used the Wheelio Welcome Flow before, you can go to Recart – Messenger – Auto Campaigns – Welcome – Wheelio and add follow-ups to your flow easily by adding delay and conditional split elements. More on that here.

Best practices

A few simple things will generate a lot more revenue for you. Here’s what we recommend:

  1. Always use the “Activate Discount” approach in the first message. Place a button on the welcome message and say activate or unlock the discount. Link the button to the next message where you provide the discount.
Connect follow-ups to the second message so you don’t overwhelm customers who aren’t interested

This is an important step for generating Messenger subscribers: once they replied to your message with the button tap they become your permanent Messenger subscribers and become eligible for the follow-ups and Sponsored Messages later.

2. Use one or two follow-ups. Your customers are busy; sending them one or two friendly reminders can be very effective. We recommend send the first reminder early (1-2 hours) and end the flow in 24 hours. There’s no need to hunt them with three or more follow-ups. If you experience negative feedback, lower the number of follow-ups to one.

3. Always ask the question in the follow-up: have you made the purchase? Our Conditional Split logic will detect most of the purchases, but it can’t detect the customers who subscribed via their phone and then pulled up their computer to finish the purchase.

Make sure you ask a question in the follow-up messages

4. Use the “Has items in cart” conditional block before follow-ups. You can set either Has purchased or Has items in cart, however, in case customers added something to the cart, either the abandoned cart or the receipt campaign will fire.

If you have Abandoned Cart Campaign enabled, set the condition to Has items in cart before the follow-ups

Activate it today

The Wheelio Welcome Flow equipped with discount abandonment follow-ups will quickly become be one of your most profitable automation. First of all, it will drive you serious revenue directly. Secondly, using the “Activate Discount” approach you’ll build a serious Messenger subscription list that you can re-engage during the Holiday season.

Have questions? Write to us using the chat on the bottom right or message us via email at support@recart.com.


This article was originally published by our friends at Recart.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.