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App Development Cost 2024: How To Calculate And Save

A group of mobile phones displaying various icons.

In the rapidly evolving world of app development, understanding the costs involved in creating an app in 2024 is crucial for businesses and developers.

This article unpacks this topic, offering a comprehensive overview of the financial landscape of app development. Additionally, the piece explores the trend of converting websites into native mobile apps, a cost-effective alternative for businesses with existing robust websites.

Trends and insights in app development for 2024

In 2024, various trends and cost considerations characterize the app development landscape.

The average cost for developing an app ranges significantly from $60,000 to over $250,000. These figures can fluctuate based on the complexity and specific requirements of the web or mobile app.

Freelance app developers generally charge around $59 per hour. However, rates can escalate depending on experience and expertise, with top-tier contracted developers charging $100 or more per hour. Mobile app development agencies typically charge between $100 and $250 per hour.

Emerging trends in app development that significantly affect their cost:

  • Privacy: Privacy considerations are increasingly important in app development, necessitating a focus on secure and privacy-conscious design and functionality​​.
  • Low-Code and No-Code Development: There is a growing movement towards low-code and no-code development platforms. This trend is significant as it democratizes app development and reduces the complexity and cost associated with traditional development methods​​.
  • Micro-Interactions: Incorporating micro-interactions for enhanced user personalization is gaining traction. This includes nuanced animations, haptic feedback, and tailored notifications, which enrich the user experience​​.
  • Advanced Technologies: Key technological trends include the integration of Artificial Intelligence/Machine Learning (AI/ML), the Internet of Things (IoT), voice navigation, 5G technology, and mobile commerce (m-commerce). These advancements are reshaping how users interact with apps and the digital world at large
  • Converting websites into native mobile apps with Natively (buildnatively.com) is a trend that has gained momentum in the mobile app development industry. This approach involves transforming a website into a fully functioning native mobile application. For businesses with a robust website, converting it into a native app can be more cost-effective than developing an app from scratch. Natively allows converting sites and web apps into native mobile apps in record time and without development. It also offers a revolutionary reduction in the cost of developing a mobile application (from 0 to $49/month), making it accessible to any product, industry, or business.

Development cost analysis of apps, popular in 2023

The development costs of popular apps in 2022-2023 provide an insightful glimpse into the financial aspects of app development. Let's analyze a few examples:


  • Tinder: This dating app's initial cost was approximately $100,000. Key features included user profiles, in-app messaging, GPS location, and authentication​​.
  • Ikea: Developing an augmented reality-based app like Ikea's started from $45,000, with features like 3D product visualization and social media integration​​.
  • Uber: The cost for an app like Uber was around $80,000, incorporating location tracking, in-app payment, route optimization, and user profile management​​.
  • TikTok: Developing a social media app with features like video calls, multi-language support, and online messaging, similar to TikTok, could start from $70,000​​.
  • Airbnb: An app like Airbnb, facilitating accommodation rentals, could cost about $100,000, with features like search filters, in-app chat, and booking management​​.
  • Snapchat: A social media app with augmented reality features like Snapchat can cost between $45,000 to $100,000 for one platform and up to $200,000 for iOS and Android platforms​​.
  • WhatsApp: The development costs range from $30,000 to $70,000​​for a messaging app like WhatsApp.
  • Coursera: An e-learning app like Coursera may cost between $60,000 and $120,000​​.

Outline of app development stages and associated costs

The app development cost encompasses various locations, each contributing to the final price. From initial planning to design, development, testing, and deployment, each phase has its unique costs.

The average app development cost reflects the sum of these stages, influenced by the app's complexity, design intricacies, developer rates, and ongoing maintenance needs.

1. Planning

  • Activities: This stage involves defining the app's concept, target audience, and objectives. It includes market research, feature listing, and creating a project roadmap.
  • Costs: Planning usually doesn't incur direct costs but demands significant time investment. However, if external consultants or market research agencies are involved, this could add $2,000 to $5,000 to the overall app development cost.

2. Design

  • Activities: This phase covers the creation of the app's user interface and experience, including wireframes, prototypes, and the final design.
  • Costs: The cost of designing an app varies. For basic designs, it might range from $5,000 to $15,000, while more sophisticated designs can cost upwards of $25,000. This stage is crucial in both iOS app development cost and Android app development cost, as it sets the foundation for user interaction.

3. Development

  • Activities: This is the coding phase, where developers build the app's functionality. It includes setting up the server, databases, APIs, and integrating third-party services.
  • Costs: The cost to develop an app is the highest in this stage. For a basic app, development costs can start from $20,000 and go up to $100,000 or more for complex apps. The cost to hire an app developer plays a significant role here, with rates varying based on geographic location and expertise.

4. Testing

  • Activities: Testing involves ensuring the app is bug-free and works as intended. This includes unit testing, integration testing, performance testing, and user acceptance testing.
  • Costs: Testing can account for around 10-15% of the total mobile app development cost. For a medium-sized app, this could mean an additional $5,000 to $15,000.

5. Deployment

  • Activities: Deployment includes launching the app on app stores and making it available to users. It also involves setting up the support infrastructure.
  • Costs: The cost of app deployment is relatively low, typically around $500 to $1,000, mainly covering app store fees and basic marketing materials. However, extensive marketing campaigns to promote the app can significantly increase this cost.

6. Maintenance and Updates

  • Not a direct stage, but an ongoing cost: Maintenance includes fixing bugs, updating the app for new OS versions, and adding new features.
  • Costs: Maintenance can cost about 15-20% of the original development cost annually. For an app that costs $50,000 to develop, annual maintenance might be around $7,500 to $10,000.

Tools and resources for estimating app development costs in 2024

When planning an app development project, accurately estimating the cost is crucial. Several tools and resources can help provide a clearer picture of the potential expenses involved.

Here’s an overview of some of these tools, integrating the key aspects of app development costs.

1. Online Cost Calculators

  • Example: e.g. Sommo features a development cost calculator designed to estimate the time and costs needed to develop an app using a traditional and no-code approach. This tool is handy for those looking to understand the potential investment required for their app project without delving into traditional coding methods.
  • Utility: These calculators are useful for getting a ballpark figure for the cost to develop an app, including aspects like iOS app development cost and Android app development cost.

2. Custom Quote Services

  • Example: Many app development companies offer custom quote services. By providing details about your project, you can receive a more tailored estimate.
  • Utility: This approach is more personalized and can give a more accurate estimate, especially when you need to know the cost of designing an app or the cost of hiring an app developer.

3. Development Cost Breakdown Guides

  • Example: Resources like Clutch.co or Toptal publish detailed guides and articles breaking down the various costs involved in app development.
  • Utility: These guides offer insights into the average app development cost and can help in understanding the different cost factors, such as mobile app development cost, backend infrastructure costs, etc.

4. Freelancer Platforms

  • Example: Platforms like Upwork or Freelancer allow you to post your project and receive bids from developers and agencies.
  • Utility: This can give you a real-world sense of how much app development costs based on current market rates and the specific requirements of your project.

5. Project Management and Cost Tracking Tools

  • Example: Tools like Jira or Trello, combined with cost-tracking software, can help manage and track expenses during the development process.
  • Utility: These tools are beneficial once the project kicks off, helping to keep track of the ongoing costs and ensuring the project stays within budget.


The cost of developing an app can vary widely, influenced by factors such as app complexity, developer rates, and emerging trends in technology and user experience.

The main trends affecting app development cost in 2024 will be the growing importance of privacy, low-code and no-code development platforms, micro-interactions, and advanced technologies like AI, IoT, and 5G in shaping the cost and functionality of apps.

A significant trend noted is the cost-effectiveness of converting existing websites into native mobile apps, with platforms like Natively (buildnatively.com) offering an affordable and efficient solution for businesses looking to enter the mobile app space without the high costs and complexities of traditional app development.

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