Here at Attentive, we’re proud of the talented people who make this company a great place to work. Our ongoing series, Attentive All Access, highlights the extraordinary members of our team to share a glimpse of who we are and what it’s like to be part of our company.
For our latest edition, I chatted with Staci Del Re, Group Product Marketing Manager (PMM), to learn more about her career at Attentive, as well as her interests outside of the office. Born in New York and raised in the Bay Area, Staci graduated from San Jose State University with a Bachelor’s Degree in Marketing. Staci joined Attentive in March 2020, bringing with her over a decade of experience in both Global Product Marketing and Product Management.
Tell me a little bit about yourself. Where are you from?
I’d say I’m bicoastal. I was born in New York and spent about half my life on the East Coast, but I lived in California for 20 years. My passion for technology began while living in Silicon Valley, where I was surrounded by innovation.
What are some of your hobbies outside of the office?
I have a 15-year-old son who is an accomplished high school athlete and keeps us very busy with attending his football and baseball games. I’m also an avid tennis player and typically play five days a week. Luckily, tennis is one of the few pandemic-friendly sports thanks to the option to play on an outdoor court. Tennis is my passion and my go-to for overall wellness.
What’s a fact about yourself that would surprise most people?
I’ve been to the lowest point in North America, the Badwater Dunes in Death Valley, and the tallest tower in the world, the Burj Khalifa in Dubai. I have a fear of heights, so that definitely took me out of my comfort zone. Since I’m not very outdoorsy, it might surprise people that I hiked the sand dunes in 105-degree heat, which was both challenging and memorable.
As a mobile messaging company, we ❤️ emojis. What’s your favorite emoji?
I love this one: 🥰. To me, it represents happiness and positivity.
What interested you about joining Attentive?
Throughout my career, I’ve worked for companies considered “disruptors” in their spaces. For example, I worked on the Delivery Service Partner program at Amazon, which invented new global transportation solutions and products and revolutionized their customers’ experience.
Earlier, I worked for a large holding corporation that acquired a SaaS-based technology company focused on accelerating change within the real estate industry. We did so by looking at ways to drive innovation and technology with a huge focus on transforming the consumer experience.
Attentive is the clear leader in the marketing and text messaging space. I was drawn to Attentive because we’re changing the way brands engage with consumers, and vice versa. Mobile is the future, and working at Attentive aligns with what I’m passionate about—being part of a disruptor.
What’s your role at Attentive?
I’m the Group Product Marketing Manager (PMM) for the Messages Team. PMMs work closely with Product Managers, Client Strategists, Engineers, and other teams like Sales and Marketing. We shephard products from the early stages of the development lifecycle—researching customers, competition, and the wants and needs of the end user—all the way to successful launches. My team is responsible for how products are positioned, messaged, and strategically brought to market, while keeping them top of mind for users to drive engagement. It’s a very cross-functional and collaborative role.
What does being “attentive” mean to you?
To me, being attentive means always listening to the customer’s voice and making sure their wants and needs are at the center of the products we build—the customer should always be top of mind. At Attentive, we prioritize the customer, and it’s fulfilling to build products that people love to use; products that make a difference in their day-to-day lives.
What advice do you have for others who are looking to grow a career in Product Marketing?
Learn as much as you can about the product marketing world. If you’re just starting out, look into an internship. If you’re a Product Manager (PM) looking to get into Product Marketing (PMM), I think that’s a very natural transition. From a PM to PMM perspective, meet up with somebody who could mentor you, and immerse yourself in the Product Marketing community. There are so many different online groups and courses you can learn from. Knowledge is power when it comes to this career path.
This article originally appeared by our friends at Attentive.