Attentive Named to the 2020 CB Insights Retail Tech 100


We’ve been recognized as one of the top startups making an impact in the retail industry. 

After analyzing nearly 15,000 brands, CB Insights has released its inaugural list of the top 100 tech companies making an impact in retail—and we’re excited to be a part of this innovative group.

“We’re honored to be recognized by CB Insights as an innovator in the retail technology space,” said our Co-Founder and CEO, Brian Long.” This year has accelerated an already powerful shift in consumer behavior towards e-commerce and mobile. Our goal is to build the best technology to help brands connect with consumers through personalized, two-way mobile messaging at scale.” 

The CB Insights research team took an evidence-based approach to their selection process, analyzing factors including patent activity, business relations, investor profiles, news sentiment analysis, market potential, competitive landscape, team strength, and tech novelty. The research team also took into account each company’s Mosaic Score—based on CB Insights’ algorithm—which measures the overall health and growth potential of private companies to help predict a company’s momentum.

This year, we’ve doubled down on growth and innovation, securing both our Series C and Series D investment rounds, introducing new product capabilities to empower our customers to drive even more ROI from SMS, and growing our team by over 200%. This year has shown us how resilient our team and customers are, and we look forward to making an even bigger impact in 2021. 

To learn more, read the full press release or view the full list here.

Special thanks to our friends at Attentive for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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