Attentive Raises $230 Million Series D Investment, Led by Coatue, to Enhance Product and Expand Support for Customers


The funding will be used to further accelerate our rapid pace of product innovation and business growth as we continue to create the best-in-class personalized text messaging solution for our 2,000+ customers.

We’re thrilled to share that Attentive has raised a $230 million Series D investment, led by Coatue. Read more in Forbes.

Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico, and Sozo Ventures are new investors in the company—joining existing investors Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, Coatue, IVP, Eniac Ventures, NextView Ventures, High Alpha, and Sapphire Ventures. 

Mobile and e-commerce growth have accelerated over a matter of months this year, creating a lasting impact on consumer behavior. As a result, the way consumers and businesses interact is fundamentally shifting. 

Today’s mobile-first consumers expect businesses to engage with them where and how they prefer—on their mobile devices. The future of business-to-consumer communications is mobile, two-way, and personalized interactions. 

Over 2,000 innovative businesses—including Tapestry (Coach, Kate Spade, Stuart Weitzman), Urban Outfitters, Michaels, Steve Madden, and Jack in the Box—rely on Attentive to help engage their mobile audiences with personalized text messaging, driving billions of dollars in transactions. On average, Attentive is responsible for driving 18.5% of our customers’ total online revenue. 

We continue to be very impressed by Attentive’s growth and performance and are very excited to expand our partnership with the team. We believe that mobile messaging will be how consumers will want to interact with businesses due to its immediacy, relevancy, and ease of use and believe that Attentive is strongly positioned as a leader in this space.

– Lucas Swisher, Partner at Coatue

This investment comes just five months after the announcement of the extension of our Series C round. In that time, we’ve tirelessly pushed innovation to meet widespread market demand and support our customers by building sophisticated product functionalities that deliver powerful results. 

We’re on a mission to create the best personalized text messaging platform that helps our 2,000+ customers effectively engage their mobile audiences. This additional capital will be used to continue to accelerate our rapid pace of product innovation and to invest in the hiring and professional development of the top talent working towards this mission.

Attentive now has over 400 full-time employees—a 310% increase in headcount year-over-year. Notably, more people have joined the company since the transition to remote work due to COVID-19 than were on the team prior to March. (We are continuing to hire—view open roles here.)

Attentive has become an incredibly important part of our brand’s digital strategy and overall revenue growth. The platform’s capabilities and the team’s expertise in the text messaging space are both incredible, and have been integral to our success.

Jeff Silverman, President of Global E-Commerce at Steve Madden

Thank you to all of our customers, investors, advisors, and industry partners for your continued support of Attentive.  

To learn more, read the article in Forbes and the full press release.

This article originally appeared by our friends at Attentive.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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