Shopify metaobjects are a big deal. These flexible, structured, reusable components offer incredible flexibility for Shopify stores, empowering merchants to do everything from build store locators and testimonial modules to size charts and… well, whatever they can imagine.
But as powerful as Shopify metaobjects are, they also introduce a new risk: delete a metaobject, and you don’t just lose the structure, you lose everything tied to it.
The solution? Back up Shopify metaobjects.
We’re excited to share that Rewind now includes backup and restore support for Shopify metaobjects. Whether you’re building content-rich storefronts or managing dozens of client sites, your metaobjects are safe with Rewind installed.
Shopify metaobjects let you define the fields, create structured entries, and reuse them across multiple pages or storefronts. Things like:
Metaobjects let merchants manage content at scale; update an element in a metaobject once and the change propagates instantly.
But as merchants rely on metaobjects to create a differentiated experience for shoppers, there’s a catch: if you lose a metaobject, you also lose all of the content you created along with it. Shopify can’t help you recover it. With the addition of backup for Shopify metaobjects, Rewind can.
With this new release, Rewind gives you the same reliable coverage for metaobjects as we do for products, collections, blogs, and other important assets. That includes:
After granting the Rewind app the required permissions, Rewind users on a Backup + Restore plan or higher will see Shopify metaobjects backed up in their Rewind Vault. From there, you can view historical versions, monitor changes, and restore with precision—all with the same ease you expect from Rewind.
Metaobjects are especially important for advanced Shopify users: agencies, partners, and enterprise brands who manage multiple storefronts or rely on automation to publish large volumes of content.
In these environments, metaobjects often:
For these users, losing a metaobject isn’t just an inconvenience, it creates operational risk. Rewind eliminates that risk by backing up Shopify metaobjects daily, so they can be recovered as easily as anything else in your Rewind vault.
If you’re on a Rewind plan other than Backup + Restore, Shopify metaobject backup will require an upgrade. For all other Rewind users, Shopify metaobject backup is included and there’s just one admin task required to start backing up Shopify metaobjects:
Start a free trial of Rewind Backups for Shopify or if you’re a Rewind user, login to your Rewind Vault to accept the updated app permissions.
Shopify metaobjects are reusable, structured content components used across your Shopify store. They enable you to create flexible elements such as testimonials, size guides, store locators, team profiles, and more—allowing content to scale and stay consistent.
Deleting a Shopify metaobject erases the structure and all related content. Shopify does not offer native recovery for deleted metaobjects, so without a backup, the loss is permanent. Rewind now backs up metaobjects so you can recover them quickly and accurately.
Rewind backs up:
Log into your Shopify account or directly into your Rewind Vault.
Accept the new Rewind app permissions (required by Shopify to access and back up metaobjects).
That’s it—metaobjects will now be included in your daily backups automatically.
Backup for metaobjects is included in the Backup + Restore plan or higher. If you’re on a lower-tier plan, you’ll need to upgrade to access this feature.
Log in to your Rewind Vault, locate the deleted metaobject via the version history, and restore it with a click. Rewind preserves the structure, content, and relationships, so everything returns exactly as it was.
Yes. Rewind maintains nested relationships, so metaobjects within other metaobjects (like location data inside a store locator object) are backed up and restored together.
Agencies and enterprises often:
Losing a metaobject in these environments can disrupt operations. Rewind removes that risk.
Yes. You must log in and accept the new Shopify app permissions to enable metaobject backup. No other action is required.
