Ecommerce is booming every single day. It is important to update your eCommerce marketing strategy often to stay ahead of the competition. Whatever strategy you are implementing, try to dig deeper into the statistics because numbers never lie.
As you design your eCommerce marketing strategies, keep in mind that the customer is always right. Any strategy that you design must be geared towards the customer benefits, and entice him emotionally to take action.
Today we are going to dig deeper into the best eCommerce marketing strategies that will help you improve sales and escalate revenue.
Let’s get started.
Create content – Be original, be unique
Words are powerful and so are the visuals. Well-written and compelling two-pager content can bring revenue for years. Just like that, a one-second video can generate millions. And that’s what makes the content the key to a successful eCommerce. High-quality content always wins because it engages your audience emotionally and entices them to take action and always brings in great results. You can always hire professional writing services, or a content marketplace to create quality content for you.
Work on designing a successful content strategy that resonates with the audience well. Be it your social media eCommerce pages, eCommerce stores, or website it’s essential to create original content that will bring in value. At the end of the day, it’s the content that’s going to engage your audience, allow your audience to interact with you, follow you and contact you and bring great results.
Create content for the basic pages to the minimum, i.e. information content for the home page, policies, and about section. Do not exaggerate. Once you do that, start populating your content strategy by writing the product descriptions. It’s great to come up with compelling content for the best-selling items. Explain how the key features would help the user. To make the process easier, tab into the categories and write descriptions for each of them.
Optimize the layout of your eCommerce store
You never get the first chance again, so make sure you optimize the layout of your eCommerce store before you could promote it. Do an A/B test every time you add a new feature to the layout.
Focus on creating a great home page
It takes only ten seconds for a visitor to make a decision about your eCommerce store. Don’t let any stone unturned when it comes to optimizing a home page. Whether it’s content, CTA, images, or SEO, do it well and strategically implement all the tips and tricks to make the most of them.
Keep it simple
Write content for your home page in a layman’s language, and use common language that often your target audience uses. Don’t use jargon. Use language that naturally inclines the audience to purchase your product. Test the content displayed on your home page, and see customer behavior. Choose images that do not look clustered and that are geared towards the interest of the target audience. Use a color guide to understand the color psychology of your customer.
Monitor click-through rates
Tap into the statistics, and see if a specific area on your home page receives more click-through rate. In that case, consider moving your color theme to the rest of the areas of your home page as well. Work on understanding and implementing the conversion funnel analysis and optimizing tools. Pay attention to the session recording and dig deeper into their experiences.
Social media marketing is your best friend
Social media is changing every single day. We see new features like live streams, reels, boomerangs, and whatnot. Each social media platform is bringing in new features keeping in mind the customer behavior to make it more engaging, interactive, and user friendly.
Here’s how social media is the most powerful tool for your eCommerce store.
- You can market your business 24*7 without actively working, even during the sleep hours.
- It can market your business beyond any geographical restrictions.
- You can use targeting and retargeting ads to market your product to the right audience.
Choose a template for marketing your business on social media and follow it religiously. Create content regularly to engage your audience better and generate more interactions. It can help you to extend the customer base and boost your website traffic. Focus on using social media to cater to customers rather than promoting your product, or you will end up being too salesy. Choose your social media platform wisely because not every social media platform will work for your business goals. Different social media serves different purposes. For example, LinkedIn is designed for professionals, and it caters to all the needs of professionals in an organization. When creating your social media strategy, focus on all the aspects such as content schedule, great visuals, and so on.
You can’t choose a social media platform randomly and expect it to bring in great revenues. However, you have to tap into the statistics and make the move strategically. For example, if your target audience is between 25 and 34 years use Instagram – it’s where most of the audience in this age bracket hang out. Alternatively, young adults use Tiktok. So, if you have a target audience aged between 18 and 24 years old, use Tiktok.
Email marketing has been trending for quite a long because it works and brings great results. Make sure your email marketing strategy brings in great value to the target audience. Use a personalized approach so that your reader feels cared for.
Keep your audience informed about any new features that you have introduced to your products, what events you or your team is attending recently, or how your business is doing. Keeping a personalized approach and being transparent about your company updates gauges their interest and keeps them engaged.
Data plays a critical role in designing a value-driven email marketing strategy. Pay attention to the statistics of your email marketing campaigns, look for the open rates and email conversion rates. Use the A/B test to analyze the results of your email marketing campaigns.
Choose different email marketing types based on the need. Start with a welcome email series for new customers. If you have long-term customers include an exclusive discount for new products as a gesture to appreciate the long-term business partnership.
And always send your customers the details of their order after they complete the purchase, you can use a simple invoice templates for it.
Make sure the emails are engaging, designed well, and catchy. Personalize them either with mail merge if you’re using Gmail, or with a dedicated marketing software. Hire a designer to create professional emails that are responsive.
Invest in search engine optimization marketing
Even if you have chosen the best ecommerce platforms you will still need to work to rank them well in search engines. No matter how beautifully you have designed your eCommerce store, how engaging your social media is, and how responsive your email marketing is, if your eCommerce store is not optimized it will not show up in the search engine.
It is important that your ecommerce store/website is updated with fresh content and contains highly searched and low-density keywords so that your eCommerce is optimized and ranked in the search engine. Use keywords in your content in a way that the content remains relevant, serves the purpose/intent of your target audience, and ranks well in the search engine. For example, if you are selling fitness/gym products it’s wise to offer a wide range of topics that might include fitness and healthy lifestyle subjects.
If you use the keywords in the most natural way, it will flag your eCommerce website as a genuine source to help the searchers, and promote it to the right audience. SEO is one of the most cost-friendly ecommerce marketing strategies that bring about the highest ROI. Don’t over-optimize your content or the search engine will penalize your store.
Humanize and personalize your brand
Understand customer buying patterns, and preferences by digging deeper into the customer psychology. The success of your ecommerce brand strategy depends upon this element. If your ecommerce store misses the element of personalization and you are unable to humanize your brand you will be leaving so much money on the table.
Understand customer psychology to realize why it is important to humanize and personalize your brand. This is because people make 80% of their decisions based on emotions. Try to create content that engages the customer emotionally. After all, your focus is to entice your audience to take action.
Customize your brand strategy to improve user experience. Make efforts to learn about your customers, and make them feel special. For example, you can choose to address your customer by name in your email marketing strategy rather than sending them a generalized email. Highlight the best customer on all your social media channels. Whatever you choose to do, be transparent throughout your company process and you will be creating a great base for your customers.
Your ecommerce marketing strategies should be the starting point for winning a customer. If you are able to win customers once, just rinse and repeat to have loyal customers for years to come. You never get a chance to make the first impression, so make use of the highest quality strategies for bringing great business results.
Do you have any ecommerce stores? What ecommerce marketing strategies do you use? Let us know in the comment section below.