One of the biggest mistakes brands make is spending a ton of money on advertising, SEO, social media platforms, and email marketing without understanding the basics of a cloud computer or investing in landing pages.
No matter how great your marketing content is, poorly designed landing pages could drive potential customers away. As a result, you can utilize landing page optimization tools to help drive conversions, take advantage of user behaviors, and get the best possible return on your investment.
What Are the 5 Different Components of a Good Landing Page?
While real-time landing page optimization tools are great, they won’t do all the work for you, so it’s essential to start by covering the basics of landing page design. A good landing page has five components: a headline, a unique selling proposition, product images and video, social proof, and a call to action. Let’s explore each one more in-depth:
1. Headline
The first element to include on your landing page is a headline that immediately grabbing the viewer’s attention. Could you have authoritative keywords and encourage them to continue looking at the rest of the page? Your headline should be short, sweet, and concise for the best results. Experts recommend that you keep it between 10 to 20 words. Below your headline, you should also include a sub-headline to provide more information than in the main headline.
2. Unique Selling Proposition
The second element to include on your landing page is a unique selling proposition. Also known as a USP, this statement presents the value of your product to the viewer and what sets it apart from the competition. It’s essential to consider the customer’s viewpoint here to pitch how you can solve the problem. From there, focus on what makes you different from the rest and why the customer should purchase from you rather than another brand.
3. Images and Video of the Product
The third element to include on your landing page is a product visual. Visuals help the viewers better understand what your product does and how it works. You can do this through photos, videos — or both! We recommend incorporating both pictures and videos onto your landing page. Images can provide more details about the product’s appearance, whereas videos can offer more information about how the product is used.
4. Social Proof
The fourth element to include on your landing page is social proof. Social proof is a social phenomenon that occurs when people “go with the crowd” and conform to how others behave in a given situation to “fit in” or be more likable. In marketing, social proof is the evidence customers need to feel like a product or service is worth their time and money. There are many types of social proof.
Customers will unlikely want to purchase an untested and unproven product because it’s too risky. Instead, you can help them mitigate that risk by including social proof—several forms of social evidence range from customer reviews to awards. Regardless of your chosen approach, ensure that your social proof is positive and relevant to the product.
5. Call to Action
So that you know – the fifth and final element you must include on your landing page is a call to action. Also known as a CTA, this calls on the viewer to do something after reading through your landing page. For instance, your CTA might be actually to buy the product. On the other hand, your CTA might be to subscribe to your email list or reach out to your experts for more information.
9 Landing Page Optimization Tools for Conversions
With these components in mind, you can start building your landing pages. However, could you consider using a landing page optimization tool to help boost conversions? Here are some of the best tools that you can use to improve your landing pages:
1. Unbounce
Unbounce is a landing page builder that’s great for beginners thanks to its drag-and-drop editing capabilities. This tool allows you to work with a designer or choose from pre-made landing page templates. Furthermore, this tool differentiates between mobile and desktop landing pages for the best results. Get your Unbounce coupon code here to experiment with their platform.
2. Leadpages
Leadpages is another landing page tool that’s relatively easy to use. This tool has all the same features as Unbounce but for a lower price. They have other tools that you can use for your online business operations, including website builders, popup lead forms, and sticky banner CTAs.
3. FullSession
FullSession helps you understand how customers interact with your website through a comprehensive analytics platform. Their platform offers heat maps, session recording, feedback survey tools, user funnel insights, and a full website analytics suite. FullSession gives you everything you need to increase website conversions.
4. Instapage
While Instapage also has similar features when compared to Leadpages and Unbounce, it goes above and beyond when it comes to analytics. Analytics can help you better visualize and manage your campaigns for the best results.
5. Google Analytics
Speaking of analytics, Google Analytics is another great tool to improve landing page conversion rates. This tool can be incorporated with others to access different metrics and dimensions related to your landing pages, including customer behavior.
6. Google Optimize
Another Google tool that you can consider using for your landing pages is Google Optimize. This landing page testing tool utilizes A/B testing and split testing to help you determine the best layout and copy for your landing page.
7. Convert.com
If you’re looking for more robust testing to take your landing pages to the next level, you should check out landing page software Convert. This conversion rate optimization tool provides all the testing documentation you need to incorporate that data into your landing page design. Convert allows for 100-plus integrations with dozens of analytics tools and other software, including WordPress.
8. HotJar
HotJar provides you with qualitative insights as it relates to landing pages. For instance, you can use heat maps, session replays, polls, surveys, and form analytics. All of these different features can be used to help you optimize your landing pages.
9. Wynter
Wynter is a messaging and copy-testing tool that provides lightning-speed feedback. Instead of wasting time and money on testing, you can get the information you need to optimize your landing pages within a few days.
What Makes a Good Landing Page?
Now that you have landing page basics and tools down, it’s time to dive deeper into the details. Here are some final things you need to create a good landing page that’s going to drive conversions:
- Match or, at the very least, coordinate the design and look of your landing pages with the design and look of your advertisements to promote a seamless user experience that will make sense. You can also create competitor comparison landing pages to show how you are better than your competitors.
- Place all the most valuable information “above the fold” so users don’t have to scroll down to get the whole picture. Specifically, include your headline, USP, and CTA above the fold.
- At the same time, it’s nearly impossible to create a landing page that’s so short that the entire thing is above the fold. As a result, you’re going to need to take steps to direct the eye downwards to view the complete page. You can use elements like arrows and animation to prompt scrolling. Views are more important than clicks, so the more website visitors viewing your landing page, the better.
- You also want to pay close attention to the design of your buttons. These CTA buttons must stand out from the rest of the page by using bold shapes, colors, and fonts. You can also direct viewers to these buttons by using arrows and animations.
- Focus on achieving fast loading times for your landing pages. Landing pages that are slow to load can quickly turn customers off and drive them away unnecessarily. Try to get your load times below three seconds.
- Make sure that your landing pages are appropriately designed for different devices. For instance, a mobile landing page should look different from a desktop one. These days, it may make sense for you to prioritize mobile landing pages over desktop.
- Remove all unnecessary distractions from your landing page design. For example, navigation menus, toolbars, etc. These extras can distract from your primary CTA, and USP negatively affects your conversion rates.
Get Help With Your Landing Pages for Better Results
Instead of dealing with all the intricacies related to landing pages, such as building your heatmap or messing with landing page creation, you can get help from experts.
MuteSix offers professional graphic design services for brands looking to build top-notch landing pages that result in favorable conversion rates. We can help boost your landing page performance and help with overall website optimization.
We offer a variety of different design packages to meet your needs. You can receive two landing pages with A/B testing included for $6,000. If you want to take it further, we offer a Strategy Bundle with 20 static banners, 16 animated GIFs, and two landing pages for $10,000.
For more information, including a complimentary marketing consultation, contact the marketing and creative experts at MuteSix today!
Sources:
What a Unique Selling Proposition Is (And Isn’t) Plus 10 Examples to Inspire You | Shopify
How to Create a Compelling Call to Action | Entrepreneur
What Makes a Successful Landing Page: 11 Must-Have Elements | Forbes
