Choosing the best place to sell t-shirts online can streamline your business. The right sales channel should be user-friendly, attract customers, increase sales, and maximize profits.
In this article, we’ll look at the best platforms for your online t-shirt business – carefully evaluate their advantages and disadvantages – and help you choose one that suits your business.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Choosing the right eCommerce website can feel overwhelming, given the many options available.
Of the nine best sales channels we’ve picked, each platform and online marketplace has its own rules, advantages, and disadvantages. Consider your business goals to make the right decision.
Our print-on-demand (POD) order fulfillment service integrates with all these options, so you can start selling t-shirts without inventory or logisticalworries. Check out hundreds of product options and seamlessly publish your own custom t-shirts without any financial investment.
Etsy is a trusted and well-loved eCommerce marketplace with a built-in audience. While it’s best known for handmade goods and vintage must-haves, selling custom t-shirts on Etsy is at the top of the marketplace’s best-selling categories.
Etsy is a great platform for just starting out and maintaining a smooth operation. If this sounds like a good fit for you, start with our in-depth guide on how to start an Etsy shop in seven steps.
Quick tip
As your business grows, consider creating additional sales channels for multichannel retailing to maintain your existing target audience while bringing your t-shirt designs to more customers.
Shopify is an eCommerce platform that lets you build an online t-shirt store using pre-built templates, various customization options, and plug-ins for easy eCommerce management. It’s a platform worth considering as one of the best t-shirt-selling websites.
Here are some of the best Shopify t-shirt stores for your inspiration to see why t-shirt entrepreneurs love this platform.
Shopify is the best site to sell t-shirts if you want an intuitive system backed by a community of plug-in engineers. If this seems like the right platform for your custom products, our step-by-step guide on how to sell on Shopify will provide all the setup information.
As one of the oldest and largest eCommerce marketplaces, eBay is favored by buyers and t-shirt sellers alike. It’s one of the most convenient places where to sell shirts online for a business serving a global market.
If you want the best place to sell t-shirts online and make money, eBay is worth considering for your online store. To increase the likelihood of success, here are a few essential tips for selling on eBay and how to optimize a t-shirt printing business.
Wix is an intuitive online store builder, offering powerful features and solutions. It’s one of the most hands-on t-shirt selling platforms, letting you manage every aspect of your t-shirt business, from setting up a sales channel to designing your website visuals and interface.
Wix competes well with other top places for selling t-shirts online. Carefully explore Wix’s Pricing information to pick a plan that’s right for you.
WooCommerce is a plug-in for the free, open-source content management system (CMS) – WordPress. It can turn your WordPress website into a fully functional online t-shirt store.
If you already have a WordPress website and need a cost-effective solution that gives you complete control of your online store, WooCommerce is a great choice. You just need to be willing to overcome a steeper learning curve than the other options on this list.
Squarespace is a premium website builder tailored for businesses that value aesthetics and functionality. Its sleek, all-in-one platform is ideal for creating a professional store to showcase custom all-over-print t-shirts, regardless of technical abilities.
If you don’t need many features and consider Squarespace’s iconic storefront aesthetic perfect as it is, it’s still a great platform for small print-on-demand businesses just starting out. Check out all Squarespace pricing plans, and pay only for what you need.
BigCommerce is a robust eCommerce platform designed for online stores of all sizes. Known for its scalability and built-in tools, it’s a great option for t-shirt sellers looking to grow without too much technical knowledge.
BigCommerce is a great choice with many built-in features you’d have to pay for elsewhere. When looking for the best platform for selling custom t-shirts, BigCommerce is worth your consideration. It offers four paid plans with various thresholds depending on store growth.
PrestaShop is an open-source, self-hosted eCommerce solution that can help you create, manage, and design an online shop. It’s well-suited for t-shirt merchants who want a lot of control over their online store’s design and functionality.
While PrestaShop is free, the costs associated with running your own shop online, such as domain name, hosting provider, payment solutions, and any additional function a full-fledged store needs, must also be considered. However, it strikes a balance with its scope of features.
API stands for an application programming interface. It lets you connect an application’s data and functionalities as an external third-party developer. In our case, developers can create automation on their own website without needing an eCommerce host.
The Printify API lets you develop custom functions, automate your workflow, and save time on repetitive tasks. It’s great for both individual merchants with their own stores and businesses with coding experience and resources to run a self-maintaining operation.
Ready to start selling custom print-on-demand products? Follow these simple steps to launch your custom t-shirt business, seamlessly sync your products, and automate order fulfillment.
1. Sign up
Create a free Printify account in minutes to get started.
2. Choose your t-shirts
Explore the Printify Catalog to find high-quality t-shirts that suit your brand. Ranging in sizes, materials, neck types, fits, and printing methods, we have something for every need and style.
3. Apply your design
Upload or create your design with Printify’s easy-to-use Product Creator. Generate mockups to showcase online.
4. Decide where to sell
Connect your store to any of the platforms on our list, and find other integration options.
5. Let Printify work
Our network of providers handles production and shipping while you focus on growing your business.
The best website depends on your goals. Marketplaces like Etsy and eBay offer a built-in audience, while Shopify and WooCommerce give more control over branding and scalability. Carefully weigh hosting and transaction fees, and consider marketing and analytics tools.
Yes, the custom t-shirt market is expected to grow in revenue over the decade. Focus on trending niches, quality designs, and strategic pricing, and plan your overheads based on associated production and sales platform costs to maintain positive profit margins.
Etsy is a great option for sellers targeting a craft-loving audience. With over 96 million active buyers, it provides high visibility. Success requires niche targeting, standout designs, and effective marketing. If you factor Etsy fees into your pricing strategy, it’s a worthwhile choice.
Selling t-shirts successfully requires a mix of creativity, strategy, and execution:
With so many front-runners in eCommerce, each offers competitive features and distinct management systems based on technical know-how and the type of audience required.
The more you know, the better, and the more sales you’ll make. In addition to the features already explored, consider Printify as your go-to choice for t-shirt printing and order fulfillment.
The post Best place to sell t-shirts online: From Etsy to Shopify appeared first on Printify.
