You probably know that video marketing continues to grow. Sites like TikTok are completely centered on video, and with cameras on mobile devices becoming more and more sophisticated, it’s easier than ever to capture and upload video to your favorite social media account. But not all cameras and video technical specifications across social platforms are the same. So, what is the best way to create effective social media video content for each platform? What are some video marketing best practices?
You’ve come to the right place! Let’s break it down for you.
TikTok is without any question the fastest growing social media platform of all time, exceeding 1 billion users in just a few years. It is also the world’s most-downloaded social media app. TikTok has perfected the art of quick and catchy videos, and is the most video-centric social media platform of them all. Here’s what you need to know to build a great TikTok video.
TikTok’s viewers are highly engaged, but they are also highly selective. There is zero opportunity for fluff or extra explanation for most TikTok videos. You simply have to get to the point as quickly as possible within a few seconds. Share your main takeaway within the first few seconds, explain or demonstrate as needed within the next 5 to 10 seconds and try to wrap up your video with a clear call to action in no more than 20 or 25 seconds.
TikTok does have the option to create longer videos, and if you want to go this route, make sure your content is engaging all the way through.
Facebook is the king of social media, with more than 2.8 billion monthly active users. Here’s what you need to know.
While the Facebook audience might not be as demanding and selective as the TikTok audience, it’s still important to get your point across quickly. Front-facing camera views that showcase someone’s face or the upper half of their body work well. A great video might include a clear call-to-action or summary at the beginning, a clear problem, an explanation of a solution and a clear call to action at the end, with a length not exceeding four minutes or so.
Instagram is a highly-engaged platform, owned by Facebook, that was originally the go-to place for sharing pictures, but has now turned into a video source that rivals TikTok. Here’s what you need to know.
Instagram can support several types of video, but here are the best specs:
Instagram videos are short (shorter than TikTok), so it’s best to keep your message very to-the-point. Start with a great hook or question and finish quickly with a call to action.
Twitter is more text-oriented, but videos do have their place on this quick-text platform. Here’s what you need to know
Recommended specs: use .MP4 for the web, .MOV format for mobile, video cannot exceed 140 seconds in length. However, we have seen longer videos, as shown above.
Twitter displays video on a smaller screen, so keep your content big, bright, flashy, and very to the point.
LinkedIn video is slowly becoming more popular. Here’s what you need to know.
Linkedin Shared Videos:
Business-like, informative, inspirational. You’re in a business meeting!
Snapchat is a great resource for building video ads that can drive to a new site. Here’s what you need to know.
Snapchat 10-second video ads:
Snapchat Long-Form Video Ads:
Keep it very simple and quick, and use as many colors or symbols as possible to drive to your link.
