In the fast-paced realm of E-commerce, a social media management strategy is pivotal for success. Social media management tools or CRM (Customer Relationship Management systems) allow for operations to be put on autopilot, customer engagement to be more robust, and sales to pile up.
Here are some of the best social media management tools for E-commerce, with what makes each particularly noteworthy.
Understanding Social Media Management
Social media management is the act of creating, scheduling, analyzing, and engaging with content posted on social CRM platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn. In the case of e-commerce businesses, it means creating visibility, responding to customers, and using social media to drive sales (which means using a platform like MySpace would not be beneficial).
Some of the key components of a solid social media management strategy include:
- Content Creation: Creating engaging posts that align with the preferences of your audience.
- Scheduling: Ensuring your posts are published at the most appropriate times with a social media scheduling tool to garner maximum engagement.
- Analytics: Monitoring the performance of your posts to understand what works best.
- Engagement: Actively responding to comments, messages, and mentions in a way that helps to forge relationships with customers.
Leading Social Media Management Software
Several tools stand out in the market for their ability to enhance social media management and integrate CRM capabilities.
1. Hootsuite Insights
Hootsuite Insights uses AI to analyze social media data by providing real-time insights into what is hot and trending. It is a great tool for tracking brand mentions, sentiment analysis, and competitor monitoring. Hootsuite helps you maintain a strong social presence. The platform allows you to integrate your account with Facebook, Instagram, YouTube, LinkedIn, WhatsApp Business API, Live Chat, Pinterest, Twitter, etc.
Hootsuite gives you access to a calendar view where you can see all your scheduled and published posts. Its calendar enables you to map out all your campaigns and suspend them once your business faces unexpected circumstances. The platform’s Composer helps you create high-performing content. With its help, you can edit your images and access asset libraries. When you publish a video, the system will automatically adjust it to match your and the network’s quality expectations.
Benefits:
- Saves time with post-scheduling.
- Enhances customer engagement through monitoring.
- Provides actionable insights with in-depth analytics.
2. CrmOne
CrmOne combines social media management features with social CRM to give a complete picture of all customer engagements across all platforms. CrmOne is for those businesses that need social media deeply integrated into customer relationship management. It is very good at giving in-depth customer insights and workflow automation.
Key Features:
- Integrated social CRM
- Automated workflows
- Advanced Analytics
- Multi-platform management
Benefits:
- Combines social media management with CRM.
- Enhances customer insights with detailed profiles.
- Automates and streamlines workflows.
3. MeetEdgar
MeetEdgar is a social media tool designed to save time handling your business accounts on social media. The software has an ultra-organized library. It means that your posts will be sorted and organized into an easy-to-search library so that you can save your posts automatically and manage them later. With MeetEdgar, you’ll be able to consistently share relevant content with your audience. Its weekly automation schedule allows you to plan an unlimited number of posts and publish them at a specified date and time.
Benefits:
- Automated Content Scheduling
- Category-Based Scheduling
- Category-Based Scheduling
- Content Recycling
- Easy Content Creation
- Analytics and Insights
4. Sprout Social
Sprout Social is an all-in-one social media management platform that embeds AI into its core for more advanced analytics and social CRM functionality. Sprout Social comes in handy when you need to drive engagement. The easy-to-use software opens access to a smart inbox. It allows you to consolidate all networks and monitor them from a single platform.
Sprout Social can’t leave users without your attention. Every time you have an increase in message volume, you’ll be notified. The platform also cares about your brand reputation. It enables you to manage reviews on networks like Facebook, Google My Business, and TripAdvisor.
Benefits:
- Enhances customer service with a unified inbox.
- Provides deep insights with advanced analytics.
- Strengthens customer relationships with CRM integration.
5. Agorapulse
Agorapulse offers a suite of social media management features designed to enhance engagement, streamline workflows, and provide in-depth analytics. It’s a popular choice for businesses focused on maximizing their social media ROI.
Features:
- Scheduling and publishing across multiple platforms.
- Social inbox for managing messages.
- Social listening and monitoring tools.
- Detailed analytics and reporting.
Benefits:
- Enhances efficiency with an intuitive interface.
- Improves customer engagement with a social inbox.
- Provides detailed insights with advanced analytics.
6. Zoho Social
Zoho integrates with Zoho CRM to provide a complete social media management solution. Its AI features help businesses monitor brand mentions and track performance. Zoho Social is ideal for those businesses that are looking for a cheap and easy tool, which will also work in perfect integration with other Zoho products. It provides extensive social media management features and very strong analytics.
Key Features:
- Social media monitoring.
- Custom reporting.
- CRM integration.
- Automated publishing.
Benefits:
- Affordable pricing plans.
- Smooth integration with Zoho’s suite of tools.
- Effective social listening capabilities.
What does social media management include?
Specifically, the social media manager is responsible for
- Creating and tailoring your brand’s social media strategy;
- Identifying your target audience and researching their preferences, interests, and needs;
- Selecting the social media networks to present your company;
- Working out the schedule for content publishing;
- Interacting with leads and customers via social media platforms;
- Increasing social media reach;
- Tracking and evaluating the performance of your social media accounts.
Conclusion
Choosing the right CRM software can transform an eCommerce business by increasing efficiency, engagement, and sales. Whether you’re looking for a comprehensive solution like Hootsuite or Sprout Social, a cost-effective option like Zoho Social, or a CRM-focused tool like CrmOne, there’s a tool to suit your every need. Integrating these tools into your social media management strategy will help you stay ahead of the competition in the eCommerce space.
