By taking advantage of the best time to send review request emails, Shopify Plus merchant and Loox customer Volant collected 4,700 photo reviews in just 1 year.
Making them $2M in revenue:
Today you’re going to learn:
- Why You Should Send Review Request Emails for Your Shopify Products
- The Best Time to Send Review Request Emails to Maximize Reviews
- When (And How) to Follow Up if You Don’t Get a Response to Your Review Request Email
So you can collect as many reviews as Volant.
Why You Should Send Review Request Emails for Your Shopify Products
The reason is simple: 95% of customers look at reviews before making a purchase.
Reviews have a longer shelf life than social media posts or other brand activities. Consumers trust reviews because they know they are honest. It’s not a marketing team that is trying to sell to them. In fact, 83% of shoppers trust product reviews more than ads.
Product reviews can give your brand a reputation boost, which can help generate more revenue. Take Shopify Plus merchant Volant as an example here. They installed Loox on their Shopify store, and in just one year went from $0 to $2 million in revenue.
Daniel, co-founder of Volant said: “Loox is great because of its photo-first focus. We have a very visual product and Loox helps us show how good it looks and adds a ton of social proof. This is a game-changer for a business like ours.” And it might be for yours, too.
Actively asking for a review is not just good for collecting reviews. But also for the rating of the review itself.
When you ask for a review, it's more likely to be a good one. Compared to customers who are leaving reviews without being asked, statistics show that when asked for a review, customers are more likely to leave a higher rating. And isn’t that what you want?
What Is The Best Time to Send Review Request Emails to Maximize Reviews?
When asking for product reviews, timing is everything. It’s the key to success.
Timing will vary from business to business, though.
If, for example, you offer an immediate product or service, you can ask customers shortly after their purchase. Your goods are still fresh in their minds. This works out great if you sell digital products or offer local services.
But if you’re selling physical goods, you need to wait a bit longer until you can ask for reviews. The products need to be shipped and you need to give your customers enough time to try them.
Our latest research shows that you’ll collect the most reviews by sending review request emails one OR three days after delivery.
Everything before and/or after that can decrease the number of reviews you’re collecting.
Depending on your logistic partner, you might not be able to send review request emails based on the delivery status. In that case, we recommend going with 14 days after fulfillment.
These data points can help you make a solid decision. But you also need to think about the context of your product.
Ask yourself “does it make sense to send this review request email at THAT time?”.
Selling fitness supplements, for example, might require a longer waiting time than phone accessories. Why? It takes a few weeks until a customer can tell if the supplement actually worked (or not).
That’s why you’ll find a dedicated timing option inside Loox.
Loox Dashboard > Settings > Collect reviews > Review request timing
You can time your emails based on:
Loox gives you full control. The software checks the Shopify order status to trigger your review request emails.
When (And How) to Follow Up if You Don’t Get a Response to Your Review Request Email
While nearly everyone reads reviews to make a purchasing decision, only about 47% of people leave reviews. It’s your job to increase this number.
The good thing is that 72% of all shoppers said they will leave a product review if a business is asking them. But not all of them will do it immediately. Your customer’s life is not all about your business. So you need to remind them to leave a review.
Loox automates this process by sending review request reminder emails.
To increase your conversions, you have full customization control over your review request reminder email.
Loox Dashboard > Settings > Emails > Review request reminder.
If you don’t want to send review request reminder emails, you have the option to turn them off. For best results, we recommend keeping it on.
Three Email Templates for Requesting Product Reviews
To help you get the most out of your review request emails, we recently published this article: How to Write a Winning Customer Review Email. It includes several templates and inspiration to craft your own email review email.
But we have more for you.
Below are three more email templates for writing an effective review request email:
Subject Line Ideas:
“We value your feedback!”
“Spare a moment to share your experience”
“Your Feedback is Important To Us.”
Review Request Email Templates:
Hi [Name]! Thank you for visiting [Your brand].
Our goal is to [your mission].
We hope you can take a minute to answer a few questions about your recent purchase.
Thank you so much! We value your feedback.
Dear [Name], We hope you are satisfied with your recent purchase.
We'd love to learn more about your experience shopping with us.
Please use this link to answer our two-minute survey about your overall experience and product satisfaction.
Thank you so much for sharing this information with us!
Hey there [Name]!
Your opinion matters!
Click on the button below to leave a review on your recent purchase and we'll send you a 10% off coupon for your next purchase! Thank you very much!
How Customer Reviews Increase Conversions For Your Shopify Store
- Product reviews use social proof to increase conversion rates and revenue.
- Product reviews help your business scale more quickly.
- Product reviews provide insightful feedback on products that can be used to improve offerings and create highly requested products.
Send Perfectly Timed Review Request Emails With Loox
You see, product reviews are a proven way to acquire new customers, increase average order value, improve your business offerings, and boost revenues.
By installing Loox, you make sure to nail the timing and have access to the same product review software that is trusted by more than 100,000 Shopify stores.