For most brands, a feature on The Tim Ferris Show means record sales days. But Allen Walton had a totally different experience.
Because his brand, SpyGuy, sells gear like hidden cameras, GPS tracking, and bug detectors.
So traditional advertising doesn’t always work.
Channels like Facebook haven’t shown huge success like they do for many other brands.
And his episode with Tim Ferris landed him tons of traffic, but didn’t drive much revenue.
Google Ads, though, have been incredibly successful since he launched SpyGuy in 2014.
And he taught himself how to run them.
Until he eventually brought on an agency. It cost him $63,000.
Now he’s back running the ads for his brand and giving Facebook another shot. Here’s what went on behind the scenes.
You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.
Get our best content on ecommerce marketing in your inbox 2 times a week
On this episode, you’ll learn:
What to listen for:
Links to love👇👇
This article originally appeared in the Privy blog and has been published here with permission.
