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Black Friday and Cyber Monday 2019: Trends, Data & Insights

black-friday-and-cyber-monday-2019:-trends,-data-&-insights

As a growing number of shoppers indulge in Black Friday and Cyber Monday sales, they continue to invest more attention in mobile shopping and less time and energy in each brand interaction. As a prelude to the holiday shopping season, check out the top performance data from Black Friday/Cyber Monday 2019 and uncover the evolution of retail’s biggest shopping weekend.

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Who’s the Bigger Player: Black Friday or Cyber Monday?

Black Friday 2019 generated 3.74% more traffic and 14.26% more sales than Cyber Monday.


All Eyes on Mobile

60.79% of Black Friday and Cyber Monday 2019 traffic came through mobile devices.


Black Friday/Cyber Monday 2019 Mobile Performance Compare to Black Friday/Cyber Monday 2018

2019 mobile performance data shows that mobile shoppers are not only growing in numbers, but they’re also ordering more and spending more.

Traffic Share

(2018) Desktop: 31.03% Mobile: 60.79% Tablet: 7.20%

(2019) Desktop: 27.63% Mobile: 66.55% Tablet: 4.28%

Order Share

(2018) Desktop: 44.78% Mobile: 44.90% Tablet: 8.51%

(2019) Desktop: 41.12% Mobile: 53.65% Tablet: 5.13%

Revenue Share

(2018) Desktop: 46.89% Mobile: 42.99% Tablet: 7.20%

(2019) Desktop: 43.05% Mobile: 51.80% Tablet: 5.02%


Mobile Means ‘On the Go’

As shoppers move more toward browsing and buying on their mobile devices, they also spend less time giving brands a chance to make an impression. This means that now, more than ever, brands need to ensure they’re delivering optimal shopping experiences to drive the results they want during the biggest shopping event of the year:

Average Number of Pages Viewed decreased 4.37%.

Average Time Spent on a Page decreased 8.33%.

Bounce Rate increased 7.28%.


Discover Additional Retail Performance Trends and Data in Our Latest Whitepaper

With bounce rates increasing, average time on pages decreasing and a larger number of shoppers migrating to mobile shopping, understanding the emerging trends during this critical shopping period is the most effective way to start cutting through the noise. To help you better plan for next year’s influx of shoppers and retail competitors, we analyzed Nosto-powered shopping interactions during this year’s holiday weekend to:

  • Uncover the evolution of Black Friday and Cyber Monday according to past and present global sales data.
  • Analyze consumer behavior on the holiday weekend vs. a typical shopping weekend.
  • Learn how top performing ecommerce brands are battling the oversaturation of Black Friday & Cyber Monday shopping deals.
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As a growing number of shoppers indulge in Black Friday and Cyber Monday sales, they continue to invest more attention in mobile shopping and less time and energy in each brand interaction. As a prelude to the holiday shopping season, check out the top performance data from Black Friday/Cyber Monday 2019 and uncover the evolution of retail’s biggest shopping weekend.

BFCM INFOGRAPHIC


Who’s the Bigger Player: Black Friday or Cyber Monday?

Black Friday 2019 generated 3.74% more traffic and 14.26% more sales than Cyber Monday.


All Eyes on Mobile

60.79% of Black Friday and Cyber Monday 2019 traffic came through mobile devices.


Black Friday/Cyber Monday 2019 Mobile Performance Compare to Black Friday/Cyber Monday 2018

2019 mobile performance data shows that mobile shoppers are not only growing in numbers, but they’re also ordering more and spending more.

Traffic Share

(2018) Desktop: 31.03% Mobile: 60.79% Tablet: 7.20%

(2019) Desktop: 27.63% Mobile: 66.55% Tablet: 4.28%

Order Share

(2018) Desktop: 44.78% Mobile: 44.90% Tablet: 8.51%

(2019) Desktop: 41.12% Mobile: 53.65% Tablet: 5.13%

Revenue Share

(2018) Desktop: 46.89% Mobile: 42.99% Tablet: 7.20%

(2019) Desktop: 43.05% Mobile: 51.80% Tablet: 5.02%


Mobile Means ‘On the Go’

As shoppers move more toward browsing and buying on their mobile devices, they also spend less time giving brands a chance to make an impression. This means that now, more than ever, brands need to ensure they’re delivering optimal shopping experiences to drive the results they want during the biggest shopping event of the year:

Average Number of Pages Viewed decreased 4.37%.

Average Time Spent on a Page decreased 8.33%.

Bounce Rate increased 7.28%.


Discover Additional Retail Performance Trends and Data in Our Latest Whitepaper

With bounce rates increasing, average time on pages decreasing and a larger number of shoppers migrating to mobile shopping, understanding the emerging trends during this critical shopping period is the most effective way to start cutting through the noise. To help you better plan for next year’s influx of shoppers and retail competitors, we analyzed Nosto-powered shopping interactions during this year’s holiday weekend to:

  • Uncover the evolution of Black Friday and Cyber Monday according to past and present global sales data.
  • Analyze consumer behavior on the holiday weekend vs. a typical shopping weekend.
  • Learn how top performing ecommerce brands are battling the oversaturation of Black Friday & Cyber Monday shopping deals.
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This article was originally published by our friends at Nosto.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.