Shopify Ecosystem

Black Friday Cyber Monday 2022 By The Numbers

black-friday-cyber-monday-2022-by-the-numbers

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Black Friday Cyber Monday 2022 has come and gone! We analyzed more than 107 million website visits to 1,269 online stores during BFCM that use Nosto’s CXP, finding year-over-year growth in overall traffic, sales, and average order value.

Despite concerns over global inflationary pressures pushing higher selling prices, retailers still managed a strong Cyber Weekend performance. Check out our report for the full data breakdown as we analyze the performance of BFCM as a whole, and dive into how it differed between days, devices, regions, verticals, and platforms.

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Our data found YoY increases in

And so much more.

How did retailers perform this BFCM 2022?

Discussion

Through this new data report,
you’ll access

  • The overall look at year-on-year percentage increase/decrease for retailers’ performance organized by day, device, region, vertical, and platform
  • The full numerical breakdown of year-on-year data for key metrics such as traffic, sales, conversion rates, average order value, and peak hours for traffic and conversions
  • Key take-aways from this BFCM 2022 and what it means for ecommerce as a whole

Thank you for downloading the report. You can view it here.

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Special thanks to our friends at Nosto for their insights on this topic.
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