Black Friday Cyber Monday 2022 By The Numbers


Black Friday Cyber Monday 2022 has come and gone! We analyzed more than 107 million website visits to 1,269 online stores during BFCM that use Nosto’s CXP, finding year-over-year growth in overall traffic, sales, and average order value.

Despite concerns over global inflationary pressures pushing higher selling prices, retailers still managed a strong Cyber Weekend performance. Check out our report for the full data breakdown as we analyze the performance of BFCM as a whole, and dive into how it differed between days, devices, regions, verticals, and platforms.

Our data found YoY increases in

And so much more.

How did retailers perform this BFCM 2022?


Through this new data report,
you’ll access

  • The overall look at year-on-year percentage increase/decrease for retailers’ performance organized by day, device, region, vertical, and platform
  • The full numerical breakdown of year-on-year data for key metrics such as traffic, sales, conversion rates, average order value, and peak hours for traffic and conversions
  • Key take-aways from this BFCM 2022 and what it means for ecommerce as a whole

Thank you for downloading the report. You can view it here.

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Special thanks to our friends at Nosto for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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