Black Friday Is Over, Now What?


Black Friday / Cyber Monday Content - Black Friday in neon lights; CTA: More black friday / cyber monday content; Black Friday in neon lights; CTA to more black friday / cyber monday content

Black Friday is over, now what? Searchspring hopped in a time machine for our November webinar this year. We jumped ahead a few weeks into the future to a time when Black Friday and Cyber Monday 2022 is over for talk about your post-Black Friday checklist.

What now? What’s next? What did we learn?

To find out what the future holds, we got together with a few ecommerce experts to chat about what to do after Black Friday. Joining us on the panel were:

While our conversation covered many different areas of ecommerce, we focused primarily on segmentation, analytics, promotions, and personalization.

Here are some key takeaways from the Black Friday is Over, Now What? webinar:
  • Examine Your Promotional Strategy

Does your strategy align with your brand? While technically something that can be done at any time of the year, post-Black Friday is as good a time as any to take stock of your brand and promotional strategy. Are you a “discounting brand”? Are there other ways to offer promotions besides discounts?

  • Do Your Research!

Yes, it is tempting to take some time off and binge The Crown, but resist the temptation and dig into your sales and traffic data. Understand what went well and where you can improve. Now is the perfect time while it is all fresh in your mind.

  • Nurture Your Shoppers

You possibly spent months on your Black Friday promotional strategy. Don’t let that strategy deflate after Black Friday. Follow up and communicate with your shoppers. Thank them for their purchase. Ask for feedback. Make them want to continue shopping by boosting their experience and turn one-time shoppers into repeat customers.

  • Don’t Flush Your Black Friday URLs

Your URLs are important parts of your marketing strategy. If you remove the URLs you will drain that juice from your SEO program. You can easily direct people to other pages of your store, but keep those Black Friday pages live.

Watch the full webinar on the Searchspring YouTube channel to hear more insights from the panel. Then get ready to have a fast-paced and fruitful Black Friday!

Special thanks to our friends at Searchspring for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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