In ecommerce, retaining customers and increasing their lifetime value (LTV) is the key to long-term success. Klaviyo, a powerful marketing automation platform, can be a game-changer when integrated with Recharge. Together they enable merchants to use valuable data to implement strategies that can significantly boost LTV.
In this post, we’ll explore two new ways to leverage the Klaviyo and Recharge integration.
Table of Contents
Understanding metrics & custom properties
Before diving into the strategies, let’s clarify two important terms: metrics and custom properties. In the context of the Klaviyo and Recharge integration, metrics refer to events that are specific to customer actions or the order journey. Think of it as recording every interaction a customer has with your store.
Custom properties, on the other hand, are unique data points related to individual customers. These can include information such as the products they subscribe to. Custom properties allow for a deeper level of personalization in your marketing efforts.
2 strategies to increase LTV with the Klaviyo + Recharge integration
Metrics and custom properties are your secret weapons when it comes to segmenting your customer base and sending personalized messages. With Klaviyo, you can automate this process and target customers at just the right moment. Now, let’s explore the two ways you can leverage these capabilities to increase LTV.
1. Cross-selling opportunities
Identify customers who are subscribed to one product (let’s call it X) but have never subscribed to another (Y). This presents an opportunity to encourage them to add Y to their subscriptions or make a one-time purchase. For instance, if a customer subscribes to a skincare product (X) but has never tried the matching moisturizer (Y), you can use Klaviyo to trigger an automated email suggesting the moisturizer as a complementary addition to their routine. This not only increases sales but also enhances the overall customer experience.
2. Product swap recommendations
With subscriptions, flexibility is key. Klaviyo and Recharge can help you proactively manage your inventory and upsell by targeting specific customers who are subscribed to one product variant (e.g., a specific color, size, or flavor) but might benefit from switching to another variant.
Suppose you have a customer subscribed to a 12 oz daily moisturizer every 6 weeks. The customer would benefit from upgrading to the 18 oz moisturizer to ensure they use the product properly and don’t run out of moisturizer before their next shipment arrives. You can trigger messages encouraging them to upgrade to the higher-value subscription, thus increasing LTV.
Proactive inventory management
In cases where you anticipate delayed shipping on a particular item or discontinuing a product, you can use Klaviyo to target customers with that subscription. Incentivize them to switch to an alternative product variant that’s readily available. This minimizes disruptions, mitigates churn, and ensures customer satisfaction.
Drive growth & revenue with these tactics
The integration of Klaviyo and Recharge empowers brands to easily realize the power of data-driven marketing. By understanding and implementing strategies like cross-selling and product swap recommendations, you can create personalized experiences that increase customer LTV and drive revenue growth.