Boost Customer Retention In Your Shopify Store Using Personalization


One way to increase customer retention in your Shopify store is to embrace personalization.

Shopify, as the platform, allows for customers to have accounts when they shop in your store. With the customer accounts you can do all sorts of things, including personalization as they shop your store.

With Shopify’s new signup with Shop option, this becomes even easier for your customers as they don’t have to remember their account details.

Problem is, not many Shopify themes focus on it. That means even when a customer signs in, they might not see anything different until they get to checkout where Shopify pre-fills in their details.

This can be a missed opportunity for retaining customers.

You should considering looking for personalization apps or hire a developer to add basic personalization to your theme. Great starting points are to use the customer’s name in places, recommend products and collections based on what they bought in the past, etc.

It’ll take effort but much less than scrambling to acquire new customers.

Repeat Customer Insights can also help you understand your customer’s behavior. With its collection of behavior reports, you can see what they’re actually doing instead of guessing and having your efforts fall flat.

Eric Davis

Compare how your sales perform

Comparing sales channel performance is vital to understanding where to invest your resources. Repeat Customer Insights will analyze the channels that send you customers so you can directly compare.

Install Repeat Customer Insights for Shopify

Topics: Personalization

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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