Boost Your Sales By Detecting And Keeping VIP Customers


As part of the Automatic Segments in Repeat Customer Insights, I created a VIP segment. That segment is automatically updated to show who the current VIPs are.

I define VIP customers in the app as:

the best of the best customers

  • they spent the most with the store
  • they buy the most frequently
  • they were recently buying

While loyal customers might have one of two of those criteria, VIP customers have all three and are at the top of the rankings. In RFM terms, VIPs score a perfect 555 for all three components. Loyal customers have 4s or 5s across all three.

An interesting thing about using RFM to define the VIP customers is that it automatically adjusts. If a customer starts spending less money or buying infrequently, RFM will automatically adjust them down to another segment.

This means you can really spoil your VIPs. Treat them like true VIPs and send them perk after perk.

Being the most valuable customers, it’s worth it to your store.

Eric Davis

Measure which customers you’re retaining and which you’re losing

In order to keep your best customers, you need visibility into what’s going on with them. Repeat Customer Insights will help you track down where you’re losing customers and how to better target new ones.

Install Repeat Customer Insights for Shopify

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
Shopify Checkout Migration: What You Need To Know

Shopify Checkout Migration: What You Need To Know

Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify

Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid