Brand New Research: The Future Of Ecommerce Search In 2023

brand-new-research:-the-future-of-ecommerce-search-in-2023

A three-part research study conducted in 2023 uncovering expectation gaps between what shoppers want from site search, what brands think they’re delivering, and what brands are actually delivering. Uncovering the biggest pitfalls, quickest wins, and strategic initiatives for brands, we unearth the site search stats and trends you need to know–directly from your shoppers’ mouths. 

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Our research reveals that…

0%

of all shoppers go straight
to the search bar

0%

of shoppers exit your site
because of poor search

0%

of brands plan to invest in
improving their site search

Find out what shoppers really think and where you can improve

Discussion

In partnership with market research agency, Censuswide, we conducted a three-part study to assess consumer and merchant sentiment toward ecommerce site search. This research consists of three studies: 

  1. Real-world site experience testing of 100+ online stores’ site search 
  2. A survey of 2,000+ consumers across North America and the UK
  3. A survey of 300+ ecommerce professionals from brands across North America and the UK

This research uncovers expectation gaps between what consumers want, what brands think they’re delivering, and what brands are actually delivering when it comes to site search. In this executive report, we’ll go through what we found from each study giving brands a clear roadmap for product discovery in 2023 and beyond. Find out what your shoppers really want from your site search!

Thank you for downloading the ebook. You can view it here!

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Special thanks to our friends at Nosto for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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