Build better social proof with Loox photo reviews – new Firepush integration


We’re pleased to announce that Firepush now integrates with Loox, a Shopify app that encourages happy customers to leave photo reviews! Loox helps you to collect social proof that future buyers will trust and believe, so they can shop at your store with confidence.

Step up your social proof game with Loox photo reviews


You probably already know how important reviews are for your store. Even if you know your products are excellent, customers won’t just rely on your product photos, videos and descriptions to ascertain if they should make a purchase.

Word of mouth recommendations from past customers is the key to getting others to buy your products. At Firepush, you’ve been able to send out review requests automatically for a long time now. But our integration with Loox means you can take your store’s social proof to another level.

Key features of Loox photo reviews

Here’s what you can expect when you use the Loox app through Firepush:

Photo reviews

A picture paints a thousand words, right? With Loox, not only can customers leave written reviews, but they can also attach a photo to go with it. You can incentivize your customers to add a photo as part of their review by offering them a small discount.


Social proof popups

You can set relevant reviews to appear as a popup on any page of your store.

Beautiful review galleries

You can showcase your happy customers, and their reviews, visually within your store in a dedicated gallery section. The more reviews you collect, the more your conversion rates will increase!

Increased customer retention

Loox also generates smart recommendations and product discounts for your existing customers to encourage them to buy from your store again.

Automatic review requests

With Loox, you can ask customers to leave a review via SMS. You can set this up to happen automatically, after every purchase.

Improve the customer experience

Social proof helps to reassure buyers and reduce shopping anxiety. By using Loox photo reviews, you can build better relationships with your customers and provide a better online shopping experience too.


Loox helps your store get found in search engines and social media by providing another way to add SEO-optimized content to your website.

Start getting more reviews today!

You’ll see the Loox photo reviews app at the bottom of the SMS settings within your Firepush dashboard. When you click on Loox, you’ll be taken to a screen where you’ll need to enter some copy for your SMS message.

You can add variables such as customer personalization, your brand name and an unsubscribe link just by clicking on the appropriate button under the SMS message box.

You’ll need to install the Loox app first to make sure the functionality works properly in Firepush. You can do this directly within the Firepush dashboard which will link you to the Shopify App Store.

If you need any help in getting Loox set up, please reach out to a member of our support team.

This article was originally published by our friends at FirePush.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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