Are you considering starting your own business? Are you looking for a domain name to establish a brand or modify an existing one? You’re in the right place.
At first, it doesn’t seem obvious, but your domain name is a cornerstone of your business’ branding. It predetermines how users perceive you. It moves you toward developing your public image. Furthermore, it reflects your intent. This means you must pick a domain name that clarifies what you do and what your business stands for. This is quite a tricky task, don’t you agree?
In the world of domain names, you can opt for cheap domain names that will (most likely) hold you back from day one. Or you can pay for a brandable domain name of premium quality to stand out from day one. The latter are more valuable. They are perceived as an asset that established a solid online presence from the very start.
Let’s dive into the details if you’re interested in such results.
The Importance of a Company’s Domain Name
Your domain name is the online address where your target audience will find your business. A low-quality domain name will hurt your business efforts, while a highly brandable domain name will boost them. Thus, the right domain name is essential for:
- Brand recognition. A premium domain name makes it faster and easier for your target audience to associate your business with relevant services and quickly find it online. It is also critical for developing a loyal customer base.
- Credibility. A strong name directly related to your business gives you more credibility as a brand, emphasizing your responsibility and well-established market position.
- Authority. Premium domain names automatically turn their owners into authorities in their niche. Users trust such businesses more, eventually leading to higher conversion rates.
- SEO. Did you know that search engines give preferences to brandable domain names? This positively impacts a website’s SE ranking. Thus, there is a higher chance that potential customers will discover your offerings faster.
Cheap Domain Names vs. Brandable Domain Names
The difference between cheap and brandable domain names is their perceived value and unique attributes. Cheap domain names have a basic web address, while brandable domain names possess characteristics that set them apart.
Premium domains include words relevant to your specific industry. Or they can be relevant to sought-after search items. They can also be made of highly brandable word(s) that will immediately bond with your target audience, boosting your credibility and helping you gain repeat business. This makes premium domains align with a buying intent and a lot more memorable. Premium domains can be characterized as having a potential for powerful branding and an explicit nature. In contrast, cheap ones lack unique features and negatively affect your business’s digital presence.
Benefits of Premium Domains
- Memorability
Premium domain name marketplaces offer short and catchy names. These characteristics make such domains easy to remember and then recall the address. In turn, this helps to increase direct traffic to your web page. Such domain names stand for established businesses and stand out for their professionalism and credibility.
- Type-in traffic
This is a traffic type typically attracted by premium domains, meaning that users enter the name directly into the address bar of a browser. Type-in traffic is beneficial and results in the target audience discovering a web page without relying exclusively on Google or other SEs.
- Recognition
Premium domain names align with a business name, industry, or service. This consistency streamlines your business’s recognition. Eventually, the domain name is associated with the brand/business, crucial for building customer trust and loyalty.
- Investment value
Like any valuable assets, premium domains are appreciated after some time. This is why they are appealing investments for businesses and individuals. Paying a reasonable cost for a premium domain name allows harvesting considerable returns in the future.
- Marketing
Did you know it’s easier to promote a premium domain than a cheap one because of its catchiness and singularity? Marketing campaigns with such domains are memorable and effective. They help a business to stand out faster, even in a highly competitive industry.
- Reduced costs
Once again, it’s about marketing. Since using premium domains results in direct traffic growth, there’s no need to rely heavily on any paid ad campaign. Eventually, this lowers marketing costs.
- Social media influence
Premium domains are perfect for sharing via social media channels. On the one hand, they streamline the brand’s presence on social media, and on the other hand, they fit quite well within character limits.
- Global reach
Premium/brandable domains are usually attractive across borders, helping to reach extensive target audiences despite language or cultural differences.
- Higher profits
Everything said above is about how premium domains attract visitors. But we know that your real intent is turning them into loyal customers. FYI, premium domain studies show that companies choosing premium domains over cheap ones have higher conversion rates. This happens because premium names lead to engagement boosts.
Let’s make it even more apparent now: Premium domains aren’t expenses; they are long-term investments or strategic assets, if you wish, that are appreciated over time due to the profitability and revenue they bring.
NextBrand.com: A Brandable Domain Name Marketplace
Suppose you are a startup, a mature business, or an enterprise that decided to grow your online presence, and you want it to be memorable. In that case, NextBrand.com is your marketplace to streamline the flow of finding and selecting a matching domain name to fulfill the following needs:
- capture your brand’s essence
- establish a strong online identity
- gain competitive advantage
- attract more website traffic
- future-proof your online presence
- increase conversion rates
- make it easier to market your website
- be more memorable and easier to recall
- attract investment (for startups)
NextBrand believes that a premium domain name is a successful brand’s cornerstone, a mighty basis to streamline the efforts of one’s marketing team, boost sales, and ensure that one’s brand stands out.
Here are the reasons why consider NextBrand.com as a trustful partner on a premium domain choice path:
- Their expertise: NextBrand.com is well-versed in the premium domain industry. They know the trends and valuations, and thus they understand how to secure the right domain for a business.
- Their extensive domain library: Their clients always have access to a profound domain name collection tailored to diverse industries. A business can explore the options among 83 (!) industry-specific categories. The list of most popular ones covers eCommerce & Retail, Health & Wellness, Pharma, Sports, Fitness & Wearables, Food Delivery & Meal Kits, Marketing & Advertising, Robotics & AI, Social Media, Creators & Influencers, Beauty & Cosmetics.
- Time & cost savings: For many businesses, finding the right premium domain is frustrating and time-consuming. With NextBrand.com, the process is fast to save one’s time and money.
After the purchase, the NextBrand team transfers the purchased domain name to the business’s proprietorship. The transfer flow is completed within minutes.
Summing Up
Your choice of domain name is crucial, whether you’re just starting out or have an established business. It can significantly
By investing in a premium domain name from NextBrand, you are poised to continually attract profits from a large, loyal customer base, ensuring sustained business growth and success.
