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Building A Strong Company Culture Remotely: Fostering Engagement And Connection In the Virtual Environment

In a world where remote work is advancing day by day, an organization’s company culture is of utmost importance.

Company culture refers to an organization’s characteristics, including norms, behaviors, and beliefs, among others, and the influence that makes it unique . Working remotely even requires the kind of company culture since it maintains a positive employee relationship, boosting work morale, increasing the work. The above blog has encompassed different methods and approaches that organizations can employ to develop a strong company culture in a remote work setup.

Clear Communication: Foster Open and Transparent Channels

Use communication tools. Remote work means working in the virtual environment with colleagues, and therefore, communication tools can better it. A common example is video conferencing which allows organizing meetings or presentations. 

Another tool is an instant chat which enables you to stay in touch with colleagues and post pics or videos. Moreover, one can use project management software which helps to assign tasks or manage projects.

Set communication expectations: Establish guidelines for communication, including response times, preferred channels, and meeting etiquette. This helps create clarity and ensures that team members are on the same page.

Encourage frequent check-ins: Regularly schedule one-on-one check-ins and team meetings to provide opportunities for open discussions, address concerns, and keep everyone informed about ongoing projects and updates.

Shared Values and Mission: Reinforce and Communicate Company Values and Mission Statement

Shared values and a strong mission play a significant role in shaping company culture. In a remote work setting, it becomes even more crucial to reinforce and communicate these values to foster a sense of unity and purpose among employees. Here are some steps organizations can take:

Emphasize company values: Clearly define the organization's core values and integrate them into everyday work. Encourage employees to align their behaviors and decision-making with these values.

Share success stories: Highlight success stories and examples of employees embodying the company values. Showcase how these individuals have made a positive impact on the organization's mission.

Virtual town hall meetings: Organize virtual town hall meetings where leaders can communicate the company's mission, objectives, and progress. This helps employees understand and connect with the organization's larger purpose.

Virtual Team-Building Activities: Building strong relationships and fostering team bonding can be challenging in a remote work setting. However, with the right approach and the use of virtual tools, organizations can create engaging and interactive team-building activities. Here are some ideas:

Virtual games and quizzes: Organize virtual games, quizzes, or team challenges that allow employees to bond and have fun together. Platforms like Kahoot or Zoom breakout rooms can be utilized for this purpose.

Virtual coffee chats or happy hours: Set up virtual coffee chats or virtual happy hours where team members can casually connect and socialize with each other.

Remote collaboration projects: Encourage cross-functional collaboration by assigning remote projects where employees from different teams can work together and learn from one another.

Recognition and Rewards: Celebrate Employee Achievements

Recognizing and rewarding employee achievements is essential for boosting morale and fostering a positive company culture. In a remote work environment, it is vital to create recognition programs that are inclusive and accessible to all employees. Here's how organizations can implement effective recognition and rewards initiatives:

Peer-to-peer recognition: Encourage employees to recognize and appreciate the efforts of their colleagues through virtual platforms, such as Slack or dedicated recognition tools. This fosters a culture of mutual appreciation and support.

Virtual celebrations: Organize virtual celebrations to acknowledge milestones, achievements, or employee anniversaries. This could be in the form of a virtual award ceremony or a shout-out during team meetings.

Professional development opportunities: Reward exceptional performance by offering opportunities for professional development, such as sponsoring online courses or workshops in areas related to employees' interests and career growth.

Empowerment and Autonomy: Trust Employees and Provide Opportunities for Ownership

Empowering employees and providing them with autonomy in their work is crucial for building a strong company culture. When employees feel trusted and have the freedom to make decisions, they become more engaged and motivated. Here's how organizations can foster empowerment and autonomy:

Delegate responsibilities: Assign challenging projects or tasks that allow employees to take ownership of their work and make decisions independently.

Provide guidance and support: Offer guidance and support when needed, but also allow employees to develop their problem-solving skills and learn from their experiences.

Encourage innovation: Provide a platform for employees to share their ideas and suggestions. Encourage them to take risks, experiment, and contribute to the organization's innovative initiatives.

Learning and Development: Prioritize Employee Upskilling and Continuous Learning

Investing in employee upskilling and continuous learning is vital for personal and professional growth, as well as for building a strong company culture. Here's how organizations can prioritize learning and development in a remote work setting:

Offer online training programs: Provide access to online training courses, webinars, or workshops that enhance employees' skills and knowledge.

Encourage self-learning: Foster a culture of self-learning by recommending relevant books, podcasts, or industry-specific resources. Encourage employees to share their learnings with their team members.

Internal knowledge sharing: Establish virtual platforms or forums where employees can share their expertise, hold webinars, or participate in knowledge-sharing sessions.

Employee Experience Platform: Utilize the Means to Engage and Connect

An employee experience platform in a remote environment positively impacts building a strong company culture. These platforms incorporate tools and features to enhance the sense of engagement and connection among employees, ensuring higher employee satisfaction. Below are some of the ways employee experience platforms can encourage culture:

Explain what an employee experience platform is and its role in fostering a strong culture

Employee experience platforms like iTacit incorporate several tools and functionalities to provide employees with a convenient experience working within the organization. The common ground is for employees to interact and obtain information such as teams, work activities, access and contribute information on events, and organizational updates. It provides one-access points to enable employees to be comfortable working from a remote location.

Highlight features of the platform that facilitate communication and collaboration

Employee experience platforms often offer features such as instant messaging, video conferencing, and project management tools, which enable seamless communication and collaboration among remote team members. These features promote real-time interactions, facilitate virtual meetings, and enhance team collaboration, fostering a sense of connection despite physical distance.

Benefits of using an employee experience platform to improve engagement and satisfaction 

Among other ways, organizations can improve engagement and satisfaction among their remote employees. Employee experience platforms achieve all these – a sense of connectedness and transparency, which combine to create an engaging and satisfying experience for employees. This is achieved through features such as communication channels, easy access to resources and information, collaboration platforms, and knowledge sharing. Employee recognition and peer-to-peer feedback implementations as well as personalized learning and development resources are other elements that create a remarkable employer culture.


In conclusion, as the world moves further into the era of remote work, companies need to put effort into building a strong company culture to enhance employee engagement, productivity, and satisfaction. Through clear communication, shared values and mission, virtual team-building events, recognition initiatives, empowerment and autonomy, learning, and development opportunities, and experience platforms, organizations can overcome the challenges of remote work to create a positive, connected, and highly engaged culture. It is critical to bear in mind that culture eats strategy for breakfast, lunch, and dinner. Coined by Peter Drucker, “culture eats strategy for breakfast” means that a company’s culture is ultimately stronger than its business plan. Thus, organizational culture is the heart and soul of a company.

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