Can The Fashion Industry Sustain Its Sustainability?


Today’s consumers are becoming increasingly impeded by extreme financial pressures. Purchase priorities are changing and the fashion industry is taking a hit. We investigate how this is affecting consumer attitudes and behaviors around sustainable fashion specifically, whose consumption was broadly deemed ‘expensive’ even before today’s economic strains.

Surveying over 2000 US and UK fashion consumers, we investigate shifts in sentiment around sustainable fashion, and advise fashion retailers on what to prioritize in making it accessible as consumer spending retracts.

Through new, consumer research, we reveal…

Shifting consumer



Want the fashion industry to be more

sustainable, yet 61% say price is a

bigger priority

Consumer opinions on the

industry’s current effort


don’t think the fashion industry is

doing enough to be sustainable

What brands can do to help consumers

embrace sustainable fashion


of consumers would take slower

deliveries to enable fewer emissions

How can fashion retailers offer better accessibility of sustainable options?


Through this new consumer research report,

you’ll access

  • Fresh data on consumers’ attitudes and intentions toward sustainable fashion
  • Key findings revealing a change in consumer sentiment around sustainable fashion
  • Tactical advice on what fashion retailers should prioritize in encouraging sustainable consumption

Thank you for downloading the report. You can view it here.

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Special thanks to our friends at Nosto for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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