Checklist: Is SMS Marketing Right For My Brand?


Launching a new marketing channel can be overwhelming. Marketers already wear more hats than they can balance, and adding one more can seem overwhelming. But, if it’s a channel that fits right in with all your other marketing efforts, it just might be easier than you think.

To help you decide whether or not SMS is a valuable channel for your brand, we’ve put together a checklist. If you answer “yes” to any of the following statements, then we recommend you give SMS marketing a try.

(Ready to start right away? Click here to talk to an SMS marketing specialist.)

Email isn’t going anywhere (and we don’t want it to!), but using SMS alongside it can breathe new life into your email efforts and bolster your SMS channel from the get-go. Leverage them together (like this!) to drive better engagement with every message.
“SMS and email are two separate channels that complement each other. We look at email as the news story and SMS as the news bulletin, the headline.? …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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