SMS is a highly engaging marketing channel, so naturally, ecommerce businesses are making significant efforts to grow their SMS subscriber list. Using popups, however, might not be the best solution.
Let’s see how you can grow your SMS subscriber list with Recart 20x more effectively.
Using Recart for collecting SMS subscribers will guarantee the fastest growing list at the smallest cost, plus some additional benefits
Subscribe 20x more customers to SMS
Most businesses resort to this funnel when growing their SMS subscriber list:
- Run Facebook Ads to direct traffic to website
- Show a popup to new visitors on the website
- Include “phone number” as a required field in the popup
Seems easy and effective at first, but if you look at the numbers, you are likely wasting subscribers every step of the way.
An average Facebook ad campaign will result in about 1000 visitors at $1 CPC. A well-performing SMS subscription popup will roughly give you a 5% capture rate, meaning that 5 out of every 100 visitors will enter their phone number, instead of dismissing the popup. Add those together and you get 50 subscribers, costing $20 each.
It might or might not be feasible for your business to pay $20 for each new SMS subscriber, but it’s probably a little too expensive for the most of us. In any case, it’s certainly not the cheapest and not the fastest way of getting SMS subscribers. So, let’s see how Recart can help.
Recart conversation flows to the rescue
Let’s keep our Facebook ad campaign, and see how we could make the most out of those 1000 visitors at $1 CPC.
If we create a Recart conversation flow and connect it to the Facebook ad, people who click on our ad will immiedately start a Facebook conversation with your business, automated by Recart. At this point, each person opening the conversation will be automatically added to your Facebook Messenger subscriber list. This will be important later on, but for now, let’s focus on SMS subscriptions.
You can add SMS subscriptions to any Recart conversation flow very easily. This automation will ask for a phone number, save it to Recart and immediately add it to a selected SMSBump or Klaviyo list.
Now, let’s talk about results: a similar Recart conversation flow has a 95% capture rate on average. That means, that you are getting 950 subscribers for $0.95 each. Seems quite a lot better than getting just 50 subscribers with the same advertising budget and traffic.
Improve the customer experience with Recart
The above numbers showed that switching over to subscribing customers with Recart will be the most significant improvement in your SMS growth funnel. However, not only will it benefit your business, it will also improve the experience of your customers.
When someone starts an automated conversation with your store, and Recart is set up to ask for a phone number, it will also add a quick reply containing the phone number of the customer, so they can easily submit it to you with a single tap. No typing required.
Then, you have all the options in the world to provide an interactive, informative experience for new customers, while still delivering fresh content to regular buyers.
Or, if you want to keep it simple, you can just take customers to your store after they submitted their contact details and unlocked a discount.
In this case, they do not need to be distracted by any popups or subscription forms, you can focus on showcasing your products and making sure that your checkout funnel is optimal.
Stop wasting leads today
If you are onboard, and would like some help in setting up your first Recart conversation flow to collect SMS subscribers, our Customer
Success Team is more than happy to help you out.
If you are not yet convinced and have some questions, we are all ears. Just contact us via our in-app chat or at firstname.lastname@example.org.
This article originally appeared in the Recart blog and has been published here with permission.