Competitor Product Performance: 7 Review-Grounded Metrics To Track


When it comes to UGC, there are a lot of industry benchmarks out there — from what’s considered an ideal star rating to the number of reviews customers expect to see (in fact, we extensively cover those benchmarks here).

Knowing the industry benchmarks is an essential first step. To take your UGC strategy even further, however, you need insights into your particular niche. What other brands are your customers considering? How do consumers feel about their products in comparison to yours? Do your competitors have more reviews than you, or higher ratings?

To boil it down: how exactly do you compare on the digital shelf – be this on search engines, retail channels and so on – to your competitors?

Having the answers to these questions — and taking action on them — is the only way to truly stand out. Fortunately, customer product reviews contain the information to help you find these answers.

Read on as we share seven key metrics to watch to better understand your competitor’s product performance and brand health.

Special thanks to our friends at PowerReviews for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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