Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

Empowered Marketer

In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to prepare for the 2020 holiday season.

Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday.

In this episode we discuss:

  • Deliverability: Why it matters and how to think about it relative to your holiday campaigns
  • Overall campaign strategy and how to stand out from the competition
  • How to incorporate SMS into your holiday campaigns

Listen to the full episode here:

This article originally appeared in the Zaius blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.