As with anything, it takes time to succeed with content marketing, and no matter how many tips or tricks you may follow when you first begin your content marketing journey, it will take some time before you begin to see significant results – or results at all.
Unfortunately there is no set of time after which you can expect to see results from your content marketing strategy. Some strategies see results in just a few weeks, however the larger majority will take months or even years to become effective.
Regardless of how long it may or may not take to begin seeing results from your content marketing strategy, there are some general tips and tricks that you can use that are known to generally hasten the process.
If you are not seeing positive results from your content marketing, there are a number of issues that could be the source of the poor results:
- You may not be consistent in posting content.
- There may be poor SEO integrated into your content.
- Your content may be less enjoyable or of lower quality than similar content that can be found elsewhere on the web.
- Your content is not being marketed properly, and not enough promotions are being done to increase its popularity.
The key to seeing results from content marketing is fixing these four areas.
For example, be sure to post regularly on your site. Whether that be daily, weekly, or monthly, be sure to set a content publishing schedule for yourself, and post when specified. The more often content is posted, the more engaging the site will be.
Unfortunately, consistent content will do little if poor SEO strategies are implemented, or if no SEO is implemented at all.
Be sure to correct your SEO by getting rid of any duplicate content you may have on your website, as well as by including some basic SEO tricks in order to top Google search results:
- Create relevant titles.
- Name images.
- Include descriptions.
Once you've outlined SEO and publishing strategy, it's time to ensure that your content is on par with or better than similar content coming from your competitors.
Your content should contain information that is valuable to the reader, and should be useful to the audience that will be interested in the topic. In addition, your content should be relevant to recent events or innovations, and should not cover events that are no longer relative to the audience.
While there is no magic tool to find success with content marketing on the web, following these tips and tricks have been known to make the process more effective, and are known to show results much sooner than if they are not used.