Shopify Ecosystem

Contentful and BVA Announce Partnership to Enable Brands to Build Omnichannel Digital Experiences


BVA will leverage Contentful’s newly released App Framework to build services that help BVA’s customers deliver omnichannel digital experiences.

SAN FRANCISCO and BERLIN, May 04, 2020 (GLOBE NEWSWIRE) — Contentful, the global leader in headless content management, today announced a new partnership with BVA, a leading Shopify Plus agency. BVA will leverage Contentful’s newly released App Framework to build services that help BVA’s customers deliver omnichannel digital experiences.

Since BVA was founded in 2013, it has accelerated the growth of more than 100 brands including direct-to-consumer leaders Rebecca Minkoff, Tommy John, Chubbies, Native (P&G), RedBull and UNTUCKit. BVA will use Contentful’s App Framework and Shopify in tandem to deliver major projects for joint customers. BVA is also using Contentful to power the content on its own website.

“We chose Contentful for our own website because of the ease of working with a headless approach,”

said Demetrios Kontizas, VP of Technology at BVA.“For these same reasons, we intend to promote Contentful’s platform to our clients because it offers the scalability that our customers need right now, especially given the uncertain times we face with COVID-19.”

Solution partners such as BVA are the cornerstone of Contentful’s partner ecosystem, enabling companies to upgrade their digital content and commerce platforms. Partners accelerate growth and enhance digital capabilities and agility by helping companies transition from a legacy CMS suite to a modern technology stack composed of best-in-class tools.

“We’re very excited to partner with Contentful to build dynamic, omnichannel experiences,” said Travis Hess, Chief Commercial Officer at BVA. “We both have a history of working with top direct-to-consumer brands, and by solidifying our partnership we can now build more for our customers at a velocity that was previously not possible.”

“Our joint Shopify customers will benefit from BVA’s exceptional strategy, marketing and management services,” said Kevin Zellmer, VP of Partnerships at Contentful. “Together, we’re building the next generation of digital experiences. Leveraging the Contentful App Framework and our Shopify Blueprint, BVA will be able to elevate its offering to help brands deliver content on every digital channel.”

To read the full press release, visit Markets Insider.

Chelsey DeBalsi
Chelsey DeBalsi is the Director of Marketing for BVA, a commerce agency that incubates and grows the DTC brands that people love. As Director of Marketing, she is responsible for managing the agency’s branding, positioning, events, and digital marketing initiatives.

This article originally appeared in the BVAccel blog and has been published here with permission.

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