The Oddit team is back with conversion rate tips for Jot – a killer DTC coffee brand.
Let’s jump in:
Number 1: Be mindful of your design hierarchy –the product name is important, but not important enough to push key info downward.
We suggest reducing size drastically and pushing below product image.
Number 2: The Jot product is a game-changer –SHOW WHY!
Give users access to a secondary gif/video that shows the Jot product in action. It’s a new way to consume a common beverage, so take out the guesswork for people who don’t understand (see item 7 for clicked state).
Number 3: Once a user clicks the play button, let the .gif do a screen takeover without losing access to the page!
Number 4: Pull reviews together with your smaller headline and reduce your whitespace to create room for key content.
Number 5: Make actions easy to reach on mobile. If action buttons are short and in the middle, or too far to the left/right, they can be difficult to reach on mobile devices.
Make user engagement easy by ensuring key action buttons are full width on mobile.
Number 6: The risk-free trial you offer helps customers shop without stress –don’t let them miss it. Bring the guarantee directly below your buy now button
Number 7: Reviews (especially from recognizable people) can help build trust with users new to Jot.
Bring them up the page in some fashion and consider just pulling in a small version of the review. Just enough to pack a punch!
Number 8: If you’re only going to show 1 price on your product page, make it the lowest price! Jot is $18 per bottle when subscribing, so we suggest showing that rather than $24!
If you want these kinds of tips for your own site, start your own Oddit for free and improve your UX instantly!