Shopify Ecosystem

Create Review Cards To Showcase Your Products And User-Generated Content


Do you have compelling reviews and photos from your buyers? Review cards are the best place to highlight this user-generated content on the review site. In each review card, you can include a review quote, star rating, product information, and a Call-to-Action (CTA) button linked to a product page. In this article, we’ll share two ways to create better review cards.

1. Find good reviews to feature in the review cards

The review cards are designed with a focus on your product images or customer review photos, so make sure to choose your best ones! In particular, we recommend creating review cards with photos of your products taken by past customers (if you have them) over stock product images. Having photos of people using your products in real life comes across as more genuine and make potential buyers more confident in their purchases.

One shortcut is to check the “Customer photos” section on the bottom left side of your store page. 

5f9e692543de7e92b8311971 G2x1pdlz k1Z jRXeE55pcepS1DMOGnu89J2Ro5Tw6seGvw2h3P2RFXTyooBsvvelU7p Wr k4j55u1v0QtBMcfg9rjA3lvfTNzXF6IC jh4bDD6T2swYxdqdAUFhDS phE10F4

From there, you can see all your review photos (if you are on’s Awesome plan and enable the Reviews Photos/Videos). You can click on the left and right arrow to find the photos you like. 

Once you have scrolled through the photos and found your best reviews, you can copy some keywords from your selected review such as “awesome shoes!” or “nice design and very comfortable”. 

5f9e6925b6d9cd7bbe36b659 1cQrrtuifrgOi0jnxZ2wNBqVqLiKJ8Nwe4KkKNM6UHetPj8x2GX2OS3GGzi45 t8IAp31hZ74DaANsh HqJefjKVVuvzxpRwepi9kNkslsJq7vCqaOZuRWcRqhV6UD0 l9 AWQE

Then, go to your review cards settings and create a new card.

5f9e6925a964723155fae4ac 086wOmmmgfyGANKCS d0vlMtFig1t9K gDQs7iGw0yBAv74XR8xMvtU2TzjhQIeg6HDqmPimqOE0 1RRhhygiP OOnWHw0lSHdBfy fZGdQf4lYKX5kXaicXHj1IOdC9Ohhjz00

In the search box, paste the keywords you just copied from the reviews, press Enter/Return and you’ll see a list of reviews including these keywords. Choose the reviews you want, click Select and Continue, then finish other steps to create your beautiful review cards.

5f9e6925477401af714bc145 ZTe7utmJOvfIr p1rk40JtCQNoIaVVjBSEx9aND5eZ2H h7WKAWK75

2. Review card vs. Product card: which one is better?

Our review cards come in two styles: review card and product card. You may ask: which one is better for me? The answer is: it depends on which parts of the reviews you’d like to emphasize.

A review card gives you a large space to feature a review quote, so this style is ideal if you want to display a long and informative review.

5f9e69261df836f10aef0dd0 8nXFsRlldc48JkuW3P7Y3iE0 yHg24RtEnjoPy0BeE1xl42ImSY7pJXU4KESwM6 L4tjg78ml Pr73wk5eBNfmx 6UguTyXK8STmLv43NXJdPy9sVFBz2erYHMQS8tBb Unmiy0

Example of a review card from Wraptie

Meanwhile, a product card lets you display the product name, price, and rating star, along with a shorter review quote than that of a review card. So, if you’d like to use the review cards to promote your products, try this style!

5f9e692547740189e14bc146 KUXHzh 1Nlkjh KOsIlGHIumHlHLhkGu8JnDFMVMgmyRKesjeCSFUwAc9IVIqgUzLg4OD AJcgKRK0zaCfzTyWASWTCa8g0hTKvUw4l4NT4zS6sPtI8

Example of a product card from Yaya Yoga

Besides creating cards, you have various options to customize your store page and make it look more appealing. Learn how to use your store page by uploading a logo, banner, and more!

Special thanks to our friends at for their insights on this topic.
I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes