Creating A Brand Marketing Strategy That Converts

Key Takeaways

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But, it’s not so straightforward. Often, a lot of businesses get stuck pushing brand awareness, with little conversion in sales. It shows that merely promoting your brand isn’t what converts your target audience into paying customers. When done right, brand marketing will do two things; 

• Firmly position the brand in the minds of the target audience,
• Convert the attention to patronage. 

The right brand marketing approach focuses on your audience and their preferences. Just as you’d use cheese to catch a mouse, you can only get your target audience to buy, by compelling them with what they love and relate to. 

What is Brand Marketing?

Brand marketing is a stand-alone form of marketing that focuses on driving brand awareness and building an authentic relationship with a target audience. It promotes the brand’s values and overall identity over the brand’s products or services.

Unlike product marketing that focuses on promoting products for sales, brand marketing focuses on telling the brand’s story. For instance, Nike’s brand marketing tells a story of grit and getting things done against all odds. Tie that in with its product marketing, and you have Nike shoes as tools that can help with smashing goals. Essentially, brand marketing is all about telling a compelling story which the audience can trust and relate to. It also wets the ground for more effective product marketing.

What is a Brand Strategy?

Basically, your brand marketing strategy is how you’d tell your brand’s story. It’s a long-term plan of how you’d explain your brand values, identity, and mission. In creating your brand marketing strategy, you must answer these three questions 

• What is your brand’s story?
• Why are you different – your unique value proposition?
• What are the feelings you want people to feel when interacting with your brand? 

In brand marketing, feelings and relatableness come before functionality. Like PWC’s report puts it, “experience is everything… 73% of all people point to customer experience as an important factor in their purchasing decisions”. As such, if you can give your target audience a superb experience, you’re more likely to convert in high sales.

5 Steps to Build an Effective Brand Marketing Strategy  

1. Define your brand identity:

Before telling your story, you need to plot it out carefully. In this case, you should focus on what your brand’s mission and core values are. Advisably, create a rough draft of all you can think of concerning the message, values, and aura you want your brand to pass, then refine everything. Think of Uber’s one-liner mission – to make transport as reliable as running water. It’s simple, customer-focused, and straightforward. 

2. Identify your target audience

In defining your brand identity, be clear on how you’d tell your story in a way that resonates with your audience. To figure this out, you’d need to research your target audience behaviors, preferences, and values. Knowing how your audience thinks and feels gives you the necessary insight to engage them meaningfully. 

To research your target audience, you should go beyond statistical demographics like race, age, and location. Go for more informal metrics like preferred content, social media favorites, and emotional drivers like “FOMO” –  fear of missing out. You can’t succeed in brand marketing without resonating with your audience. Hence you should heavily invest in crafting your target audience based on their emotional leanings. 

Pro Tip: Ditch the generic metrics, and talk to real customers. If you’re targeting young adults, you should be actively observing and interacting with them on campuses and gaming spots.

3. Choose your platform

One mistake that most brands and businesses make is that they simply create multiple accounts on different social media platforms. As such, they end up with scattered results, where one platform thrives more than the other. The thing is, you should meet your target audience where they’re primarily located. Is your target audience on Instagram? Then prioritize engaging them on Instagram. 

While creating different social media accounts can help with expanding your reach, you should prioritize the platform where your audience is primarily on. What’s more is that you can quickly scale your online presence on the right platform organically. Alternatively, you can connect with growth hack providers to help increase your brand’s presence and engagement metrics. 

4. Go live with engaging contents 

Publishing content is an essential part of brand marketing and connecting with your audience. When doing this, avoid sounding salesy or overly promotional. Focus on creating relatable content first, then follow up with brand-specific content. The rule is to use storytelling to connect with your audience, and provide non-promotional value through entertaining, inspirational, and educative content. Once you’ve wet the ground with these contents, your audience will be more receptive to promotional content. Basically, be careful not to spam your audience. 

Also keep in mind to engage your audience after posting content. Social media is a two-way street. You post, use a caption that calls for feedback, and engage comments. Your responsiveness would yield more interactions over time.

5. Drive anticipation before product/service launch

This is where product and digital marketing come in. It’s all about building excitement and  anticipation in your target audience before they can actually get their hands on what your brand has to offer. To create this buzz, you’d need to tease with sneak peeks, countdown timers, and giveaways. You can also create a promotional webinar to further intimate your audience on what to expect.

Ensure that you’ve already designed, built and tested the landing page where your audience will eventually grab the offer. You can even do a live demo using a giveaway offer. 

Top Services to Improve Your Brand Marketing

Sometimes, the best way to create a brand marketing strategy that works is to outsource it. Dedicated brand marketing agencies have both the skills and resources to give your brand the visibility it deserves. Here are six you should consider:

Blue Carrot.io

Established in 2014, Blue Carrot is a top-rated content and video creation agency with a unique edge in brand marketing. Thanks to its specialty in animated explainer videos and e-learning content, it’s the ideal partner for creating educational brand videos. And just in case you’re trying to break into the e-learning industry, Blue Carrot is the perfect case study to learn from. By creating engaging online courses and training materials, you too can establish your brand as a thought leader and earn the trust of your target audience. Blue Carrot’s emphasis on content localization also shows that connecting with a global audience relies heavily on culture. 

Needless to say, the simple and digestible content that Blue Carrot makes is highly effective for engaging your audience. What’s more is that their content animation styles cover 2D, 3D, and whiteboard animation. As such, there’s a lot of variety to choose the one that resonates best with your target audience. It’s a lot easier to maintain brand presence in your audience’s mind with simple, yet profound content.  

SocialFansGeeK

SocialFansGeeK: Your AI-Powered, Affordable Brand Growth Partner

SocialFansGeek redefines brand marketing with a data-driven, AI-powered approach that maximizes social media growth efficiently and affordably. Understanding that building a strong online presence can be costly and competitive, SocialFansGeek offers a clean, sustainable growth strategy that strategically increases followers, views, and engagement—without the high costs or time delays of traditional methods.

Leveraging AI-powered tools and automation we optimize key social media metrics, ensuring your brand not only grows but thrives. By enhancing brand visibility and fostering authentic engagement, we turn your social media presence into a credible authority in the market. This drives greater consumer trust, boosts engagement, and ultimately leads to higher sales conversions.

But we don’t stop at just growing your audience. SocialFansGeek provides AI-powered SEO, content optimization, influencer marketing, and data analytics services to ensure your strategy is always at the cutting edge. With a data-driven approach, we deliver affordable solutions that help brands build visibility, credibility, and real-world results.

Flexy Global

Flexy Global presents itself as a top UI/UX design provider with more than 250 brands served worldwide for brands great and small. Flexy Global focuses on creating user-friendly designs for web and mobile applications. One of their standout qualities is their ability to deliver projects in remarkably short timeframes, a key reason why large corporations continue to choose Flexy as a trusted partner. From a brand marketing perspective, Flexy’s specialization in UI/UX design directly impacts how a brand is perceived. A well-designed user interface means a user would enjoy smooth navigation, accessibility, and feel satisfied after each use of a brand’s app or website. Needless to say, a memorable user experience increases brand awareness and customer loyalty. You’re more likely to convince potential customers to make a purchase if the whole process is seamless – and that’s what Flexy guarantees via UI/UX. One of their standout qualities is their ability to deliver projects in remarkably short timeframes, a key reason why large corporations continue to choose Flexy as a trusted partner.

But then, Flexy doesn’t just offer UI/UX design. They also specialize in product development. As such, they don’t just cover aesthetics but also user research and functionality. Expectedly, the best apps and websites are created with the user in mind – and that’s what makes Flexy stand out. Thanks to their careful user-centric approach to product design and development, they ensure that the final product is not only visually appealing but also functionally satisfying.

StoreLab

If you’re looking for effective ways to take your Shopify store to the next level, consider partnering with a Shopify growth service like StoreLab. Designed for fast-growing brands, StoreLab helps scale your business through mobile-first technology, expert ad management, and personalised growth support.

A key part of StoreLab’s offering is its Shopify Mobile App Builder, which lets you launch a branded app to deliver a smooth, high-converting shopping experience. With 60% of consumers preferring mobile apps over websites, features like push notifications, in-app recommendations, and seamless checkout can boost customer loyalty and increase average order value.

StoreLab also offers a fully managed Meta Ads service. From strategy and setup to ongoing optimisation, their expert team ensures your brand reaches the right audience and drives high-quality traffic that converts.

To support long-term success, the StoreLab Accelerator Program (SAP) provides one-on-one coaching tailored to your growth stage. Whether you’re refining your business model or scaling your marketing, SAP offers actionable guidance to help you grow sustainably.

If you’re serious about increasing Shopify revenue, now is the time to test smarter strategies and get support from a team like StoreLab that knows what it takes to scale.

e-Digital Networks

e-Digital Networks is a digital marketing agency that offers a variety of services that are essential to brand growth. They offer web development, app development, graphic design, brand promotion and digital marketing solutions at great rates. e-Digital Networks prioritizes building a strong brand presence online. It’s why they offer digital marketing strategies that cut across content marketing, SEO, and Amazon Web Services (AWS). 

Given their specialty in web and app development, e-Digital Networks has both the expertise and resources to ensure that a brand’s marketing isn’t just fanciful. By designing user-friendly websites and mobile apps for brands, they ensure that leads generated from brand marketing campaigns actually convert into patronage. With e-Digital Networks, the goal is to cover all customer interaction points – from ads till actual product checkout. By prioritizing all interaction points, they ensure that customers have smooth experiences, which ultimately increases the chances of customer retention and trust.  

WebinarGeek

WebinarGeek was founded in 2015 as a full-service webinar hosting platform for brands and corporate organizations. Beyond being a great platform for hosting online events and presentations, WebinarGeek also prioritizes post-webinar metrics such as feedback, interactions, and technical analysis. As a webinar hosting platform, WebinarGeek offers brands the perfect platform for product launches and special events without hassle or heavy cost. 

With WebinarGeek, businesses can connect live with their target audience, showcase their products and services through an immersive webinar, and ultimately generate leads. Thanks to their webinar analytics and reporting features, brands can measure the effectiveness of their webinar campaigns, and also use the webinar insights to optimize their marketing strategies.

Overall, WebinarGeek gives brand access to a strategic means of marketing through webinars. With webinars, there’s a stronger guarantee of authentic interaction with a target audience. And thanks to such authentic engagement, there’s a greater chance of not just generating leads, but actually building trust.

Davydov Consulting

Davydov Consulting is a London-based agency specialising in end-to-end web design, enterprise solutions, and mobile app development, delivering tailored technical solutions for businesses. They offer a full-cycle service, from concept to execution, ensuring every detail of your project is designed to meet your business goals. Whether you come to us with a fully formed idea or just a vision in mind, we bring your concept to life.

Expertise includes:

• Web design and development on platforms like Wix Studio, Wix Velo, and Shopify, focusing on creating visually stunning and highly functional websites.
• Development of complex iOS/Android mobile apps using a versatile tech stack to address unique challenges and requirements.
• SEO, SMM and paid ads strategies that enhance visibility, drive traffic, and boost conversions.
• Branding solutions to craft a distinct identity for your business that resonates with your audience. 

With our proven experience in a wide range of tech stack languages, we design solutions that are as flexible as they are robust. Partner with us to transform your ideas into impactful digital experiences.

Conclusion

Crafting a brand marketing strategy that truly converts ultimately relies on a purpose driven and customer-centric approach. By carefully defining your brand’s identity and its target audience, you’ve done half the work. What’s left is to put in the effort in engaging your audience to drive relevance and resonance. By consistently delivering high-value content that aligns with your target audience, you’d discover that your product/service launches are highly successful. Why? When you give the audience what they want, they’d respond in kind.