Branding

CROSSNET’s Today Show Success Story: How To Have A $65k Day

crossnet’s-today-show-success-story:-how-to-have-a-$65k-day

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When Chris Meade had someone reach out through the chat box on their site claiming to be from The Today Show, he was convinced it wasn’t the real deal.

But they shipped out a CROSSNET anyway.

And ended up on The Today Show for a 5-minute feature.

That 5 minutes turned into a $65,000 day.

But even though they have a multi-million dollar brand now, they’re still figuring out how to improve.

They’re still working on things like their website and education and email flows.

And there’s a ton they’ve learned along the way that you can apply to your business.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

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On this episode, you’ll learn:

  • Why you should lead with your story.
  • Sending ad traffic to your homepage vs. a product page.
  • How to get a ton of reviews.
  • The ad that made them millions (and only cost $60 to make).

What to listen for:

  • [1:04] The Today Show story.
  • [2:14] How they prepped for their appearance on the show.
  • [4:54] Changes they’re making on their new site.
  • [10:01] Their ad strategy.
  • [11:20] What he’s religious about tracking.
  • [16:38] CROSSNET’s best campaign ever.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.