CROSSNET’s Today Show Success Story: How To Have A $65k Day


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When Chris Meade had someone reach out through the chat box on their site claiming to be from The Today Show, he was convinced it wasn’t the real deal.

But they shipped out a CROSSNET anyway.

And ended up on The Today Show for a 5-minute feature.

That 5 minutes turned into a $65,000 day.

But even though they have a multi-million dollar brand now, they’re still figuring out how to improve.

They’re still working on things like their website and education and email flows.

And there’s a ton they’ve learned along the way that you can apply to your business.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

  • Why you should lead with your story.
  • Sending ad traffic to your homepage vs. a product page.
  • How to get a ton of reviews.
  • The ad that made them millions (and only cost $60 to make).

What to listen for:

  • [1:04] The Today Show story.
  • [2:14] How they prepped for their appearance on the show.
  • [4:54] Changes they’re making on their new site.
  • [10:01] Their ad strategy.
  • [11:20] What he’s religious about tracking.
  • [16:38] CROSSNET’s best campaign ever.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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