The customer chat widget is a Facebook Messenger opt-in tool that allows your customers to chat with your Facebook Messenger directly on your website. This is a great way to provide a great customer experience, increase conversions, and increase Facebook Messenger subscribers.
With our newest updates you can change the placement of your on-site Messenger chat, specify the pages or devices for your on-site chat to display on, and A/B test the changes you make!
By placing the option to chat on-site, you can encourage visitors to subscribe to your Facebook Messenger with an exclusive promotion. Skinny Mixes used the customer chat widget to see 13.41% of all site visitors opt-in. Having opted-in visitors allows you to retarget audiences with Facebook messages and over 80% average open rates.
You can also offer to help customers through their shopping journey by using the on-site Messenger to answer any questions with artificially intelligent smart responses. For example, help someone with questions around sizing or the return policy as they shop without interrupting their experience. This also opts in those who chat with your Facebook Messenger to your Messenger marketing.
With our latest updates, you can change the placement of your on-site chat. Customize where the chat sits on your site and specify the display for certain pages or devices. This allows you to have multiple on-site apps that follow the experience you envision.
For example, using a Smile.io launcher for rewards and Messenger chat on opposite sides of your Shopify site.
Not only can you customize the placement of the chat widget, but you can A/B test which placement converts more site visitors to Facebook Messenger subscribers. For example, test whether placement on certain pages converts more visitors to subscribers and continue to implement the highest converting chat option.
This will help you maximize the conversion rate you see from your customer chat widget.
This article was originally published by our friends at OctaneAI.