Attribution in marketing is all about the many paths that someone can take before they make a purchase from your brand. It’s rarely as simple as someone clicking on one of your Facebook ads and making a purchase two minutes later. Instead, it can be a multi-day or multi-week process from the point when they first interact with some of your brand’s material to when they make a purchase.
Special thanks to our friends at Daasity for their insights on this topic.
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