Data Gotcha Video — Understanding Attribution


Attribution in marketing is all about the many paths that someone can take before they make a purchase from your brand. It’s rarely as simple as someone clicking on one of your Facebook ads and making a purchase two minutes later. Instead, it can be a multi-day or multi-week process from the point when they first interact with some of your brand’s material to when they make a purchase.

In this video, “Daasity Dan” LeBlanc explains this process, and how to calculate ROAS by using first-click attribution, last-click attribution, and vendor-reported ROAS.

Special thanks to our friends at Daasity for their insights on this topic.
Leave a Reply

Your email address will not be published. Required fields are marked *

Microinteractions: Tiny Design Decisions, Big User Impact

Microinteractions: Tiny Design Decisions, Big User Impact

What Is Online Merchandising?

What Is Online Merchandising?


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid