Average order value is the average dollar amount that customers spend at your business, per order. To calculate AOV, simply divide total sales (over a time period) by the number of orders (over the same time period).
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There are many ways to increase average order value. For example, you can offer complementary products that are compelling to purchase together (bundles), offer upsells (“Would you like a 10-pack instead of a 5-pack”?), tempt customers with post-purchase product offerings, or nudge them to get free shipping or a gift with purchase by adding one more product to their cart.
